General
The way communities interact with the company, how the company treats people outside of its direct stakeholders, and how the company treats its customers.
What is Social External?
Loyalty to the brand, leveraging community insights to innovate better products, and positive reputation.
What are the benefits of Community outreach?
How a business is promoting a product, service, or a brand in a way that aligns with the Values and Morals.
What is Ethical Marketing?
Community initiatives, political initiatives, global factors, and technological factors.
What are Money and Time invested into?
A company who discriminates against minority borrowers, has been investigated into for corruption and anti-competitive behavior, and numerous workplace safety violations.
What is a Bad Company? (Wells Fargo)
UN initiative that encourages businesses to adopt sustainable and socially responsible policies.
What is Sustainable Development Goals?
Community outreach initiatives being strategically aligned with a company's business objectives.
What is Strategic Community Engagement?
Leveraging diversity, equity, and inclusion by making innovative products, endorsing the right people, and avoiding scandal as a form of marketing.
What is Positive Ethical Marketing?
The importance of incorporating feedback from employees and customers.
What is Continuous Improvement?
Is recognized for its social activism, commitment to fair trade, and community engagement. The company supports various social justice causes, advocates for environmental sustainability, and engages with its community through grassroots campaigns and initiatives.
What is a Good Company? (Ben and Jerry's)
Supplier diversity contributes to the prevention of forced labor and human trafficking. What type of sourcing is this?
What is Ethical Sourcing?
A company demonstrates a commitment to supporting the community and its residents which fosters a sense of pride and loyalty among employees, customers, and more.
What is a Strong Sense of Community?
Promoting things that society finds controversial such as celebrities, themes, and exploitation as a form of marketing.
What is Negative Ethical Marketing?
An accounting statements that transparently capture external impacts in a way that drives investor and managerial decision making that are added lines on the financial statements.
What is Impact-Weighted Accounts Framework?
Companies consistently rank high in terms of social responsibility and community engagement.
What are Industry Leaders?