Conformity
Define normative influence
people conform to be accepted by the group and not stand out
Define obedience
changing behaviour in response to a direct order by an authority figure
Define social influence
The real or implied presence of people influences the behaviour and attitudes of others
Kitty Genovese
List the 3 types of animal ethics
Replacement, reduction, refinement
List 4 factors of conformity
Culture, informational influence, normative influence, group size, unanimity, deindividuation
Who conducted the most famous experiment in obedience
Stanley Milgrim
List Kelman's 3 types of confomity
Compliance, Identification and Internalisation
the phenomenon whereby bystanders fail to help someone in need due to the presence of others
Distinguish between quantitative and qualitative data
Quantitative is number based and qualitative is word based
What sampling method did Asch use in the line judgement task and explain how he did so
Convenience sampling; he used the male college students from the college he was working in at the time
List 2 materials used in Milgrim's obedience study
List of word pairs & shock generator simulator
State the influencing agent in each of the 3 types of conformity
1. Compliance - someone who has authority to reward or punish
2. Identification - someone who we wish to build a satisfying relationship with
3. Internalisation - someone with credibility or expertise in the field
Bullying has 2 types, list them and state who is most likely to partake in them
Overt - males
Covert / relational - females
What is the function of including a control group in an experiment?
To determine whether the IV caused a change in the DV
biased sample as all participants were male college students so data was not generalisable
What % of people went all the way through to the top shock simulation?
65%
Outline a real life example of compliance in society
Eg, slowing down to avoid a fine from a speed camera
In Latane and Darley's 1968 smoke filled room study, participants did not give full consent. Explain why
Deception was used so participants were not fully informed of the true purpose and procedure of the study. This was to ensure true behaviour would be measured
Determine the key limitation of the case study as a method of data collection
Results have low generalisability
Outline two types of culture and identify a country that fits with each
Individualistic - people value standing out and being independent - Australia
Collectivist - people value the needs of the group over the individual needs - China
1. People obeyed but blamed the experimenter
2. People obeyed and blamed themselves
3. People did not obey
List the 5 steps to providing help and not bystanding
1. notice the incident
2. interpret it as an emergency
3. take personal responsibility
4. decide how to help
5. provide help
List the 2 types of objective physiological measures
Heart / breathing rate
Galvanic skin response