SOCIAL MEDIA 101

PLATFORMS

100

This application is popular for viral dance challenges, so much that celebrities even use them

What is TikTok?

200

Media moguls, political pundits, organizations, and news outlets rely on this application to disseminate information quickly.

What is twitter? 

300

This platform has over 1 billion monthly users around the world. 

What is instagram?

TOOLS

100

You take this wherever you go, you can use it to make calls or even... take photos!

What is a cell phone? 

200

You don't always have to make your own content. Use this app, to put other's content on your page!

What is the 'Repost' App? 

300

This is a trusty website GK Site trainers use to create graphics and fliers.

What is canva? 

POST TYPES

100

A post that is happening right now. 

What is a livestream? 

200

On instagram, these images and videos only last for 24 hours. 

What are stories? 

300

A visual data technique that gives a lot of information in a visually interesting way. 

What is an infographic? 

ENGAGEMENT

100

What it's called when followers share, like, or comment on your post.

What is engagement?

200

Content your followers create and then tag you in. 

What is user-generated content?

300

This type of post or coverage makes followers feel included in the process. 

What is, Behind the Scenes footage?