What is Social Media
Online services, site or apps that allow us to interact and use 2-way communication between publisher and the users
What is Social Media?
The number of times a piece of content is displayed.
What is Impression?
A keyword that uses a hash symbol as a prefix
What is a Hashtag?
A program or mobile app that allows real-time or delayed communication between users.
What is Instant Messaging?
A service that allows a computer to send or receive Short Message Service (SMS).
What is SMS Gateway?
One-way communication methods in which the publisher creates content and sends that content and sends that content to the end-user via media source
What is Traditional Media?
What is Distribution?
Information that describes other data.
What is Metadata?
A method of communication in which a user types and send short messages from one mobile phone to another.
What is Text Messaging?
A technology that converts voice into digital form and delivers it using the internet.
What is Voice over IP or VoIP?
The actual number of unique people who access a particular content item, such as an advertisement.
What is Reach?
The number of times within a certain period that a particular content item is published in the media.
What is Frequency?
Keywords, category names or metadata used to describe an online content item.
What are tags?
The process of broadcasting live video or audio over the internet to an audience.
What is Live Streaming?
A Web browser or application that collects syndicated content into a single location.
What is an Aggregator?
The process of a particular content item becoming widely popular by multiple people sharing it.
What is Viral?
The ease of obtaining the tools needed to publish content.
What is Accessibility?
A web 2.0 implementation by which Web data is contextualized with the addition of machine-readable metadata.
What is Semantic Web?
A program or mobile app that allows real-time communication between online users.
What is Live Chat?
A markup Language used to store, describe and share data on the Web.
What is Extensible Markup Language (XML)?
Content that is created by the users of an online system or service
What is UGC? or User-generated content?
The potential audience for a piece of content; the total number of your followers plus the number of followers for each person who shares the content.
What is Exposure?
A programming methodology for the Web that enables Web applications to interact with users.
What is Ajax?
Audio or video digital media files that are distributed through Web feeds to subscribed users.
What is a Podcast?
The use of WWW technology and Web design to develop online information sharing and collaboration services.
What is Web 2.0?