TRUE OR FALSE
1. Social media platforms help businesses connect directly with their target audience, build brand awareness, and drive sales.
Answer: True
Explanation: Social media provides businesses with a powerful way to reach and interact with customers, making it easier to promote their brand and encourage sales through engaging content and campaigns.
6. Twitter allows businesses to share real-time updates, interact with customers, and provide customer service.
Answer: True
Explanation: Twitter’s fast-paced format makes it useful for announcements, promotions, customer inquiries, and feedback, giving businesses direct communication with their audience
2. Building a presence on social media means avoiding creating business pages or profiles.
Answer: False
Explanation: Building a presence requires creating profiles and business pages to establish visibility online, making it easier for customers to find and engage with the business.
7. LinkedIn is primarily a casual social platform for entertainment and memes.
Answer: False
Explanation: LinkedIn is a professional networking site where businesses share industry insights, recruit talent, and establish thought leadership, not primarily for casual entertainment.
3. Sharing relevant and engaging content helps businesses connect better with their target audience.
Answer: True
Explanation: Posting content that resonates with the audience builds trust, keeps followers interested, and encourages interaction, strengthening customer relationships.
8. Businesses use YouTube to share tutorials, product demonstrations, and brand storytelling videos.
Answer: True
Explanation: YouTube is a video-sharing platform that allows businesses to educate, demonstrate, and connect with audiences through creative video content.
4. Facebook is mainly used by businesses only for posting photos and not for running ads or building communities.
Answer: False
Explanation: Facebook is a versatile platform where businesses can run targeted ads, build online communities, interact with customers, and share a wide variety of content—not just photos.
9. TikTok is used by businesses only for long-form educational videos.
Answer: False
Explanation: TikTok focuses on short-form, entertaining, and creative videos. Businesses use it to make engaging and viral content, often targeting younger audiences.
5. Instagram is popular for its visual content such as photos and videos.
Answer: True
Explanation: Instagram is a highly visual platform, making it ideal for businesses to showcase products and services through eye-catching images, reels, and stories.
10. Collaborating with influencers is a common marketing strategy on both Instagram and TikTok.
Answer: True
Explanation: Influencer partnerships help businesses expand their reach, build credibility, and connect with engaged followers on visually driven platforms like Instagram and TikTok.