SM Platforms
This platform, very popular for businesses, is often referred to as SM for "old" people.
What is Facebook?
Businesses will often use a SM platform to direct clients here, where they can learn more about the business.
What is the company website?
Using appropriate pronouns is an example of being ___ on social media.
What is inclusive?
You may be held legally responsible for the content you post.
What is policy?
It's best if everyone in the company can provide posts and responses on business social media sites.
What is false? Access is typically limited to specific individuals to ensure appropriate content, and timely and professional responses to feedback.
This platform is popular among teens and young adults for it's quick video format.
What is Tik Tok?
This usually consists of rigid rules and repercussions designed to maintain a business' reputation and protect it from legal risk.
What is a social media policy?
Sharing personal information of a client like name, financial information, etc.on social media is an example of not following this guideline/best practice.
Maintaining privacy/confidentiality
While acting in your professional capacity, consider every social media post you make to be representative of company values, and not you as an individual.
What is policy?
The majority of social media users have not yet entered the workforce.
What is false? 72% of users are between the ages of 18-64.
This SM platform made many people Insta-famous.
What is #Instagram?
Interacting with clients via social media posts is a way of doing this.
What is "engaging" your clients?
What is strengthening the client bond?
Regardless of what they post, what is something you should never do on social media with clients.
Argue/debate
Ask your coworkers for permission before you post pictures of them at work.
What is a guideline?
Your private social media page is yours to do with what you like.
What is true? But...while you are free to choose, you may not be free from the consequences of your choices.
Facebook just beat out this SM platform for most use in 2021.
What is Youtube?
As an employee you will be encouraged to do these 3 things with your business' SM pages.
What is Follow pages, and Like and Share content?
Types of topics should you avoid posting about on social media
Controversial/"hot button" items
Communicate with courtesy and respect.
What is a guideline?
Most businesses shut the option to comment on their social media pages off to avoid negativity.
What is false? Feedback is highly valuable to a business, including many of the less than positive comments. Allowing clients to engage online shows a confident and invested business.
This social media platform is often used for recruiting purposes.
What is LinkedIn?
Responses to client comments on company sites should be these 2 things.
What is timely and professional.
This must first be obtained from the client before any personal images can be shared on social media site.
What is Express Consent?
Only authorized and trained spokespeople may speak on the behalf of (company) and issue official responses.
What is Policy?
Social media sites should not be used for urgent pet care needs.
What is true? Clients should be instructed to call the clinic and speak with someone directly.