Brand Basics
This is the identity or image a person or business presents online.
What is a brand?
This type of photo should clearly show your face and be used as your profile image.
What is a headshot?
This is how people shape how others see them online.
What is personal branding?
This site lets you create "secret boards" so only certain people can see what you save.
What is pinterest?
Don't show these in your photos if you're trying to look professional online.
What are alcohol or inappropriate things?
This word describes how people feel when they think about your brand.
What is perception?
Using the same colors, fonts, and logos consistently helps build this.
What is brand consistency?
This website is best for building a professional image and connecting with people in your future career field.
What is LinkedIn?
This app is public by default, so posts here can be seen by anyone unless you change settings.
What is twitter?
Before you post something, always do this to avoid making a mistake or hurting your image.
What is read twice and edit?
True or False- You should use different usernames on every social media platform.
What is false?
A set of rules that guide your brand's visual and design elements.
What is a brand style guide?
Writing this short description on your social media account helps people know if it's for work or fun.
What is a bio?
On Facebook, you can change these to decide who sees your photos and posts.
What are privacy settings?
Don't reply fast to rude or sarcastic posts. Give it time to avoid doing this.
What is reacting emotionally or saying something you regret?
These two elements make up your brand's "voice".
What are tone and language?
The main purpose of using a consistent visual style.
What is to make your brand recognizable?
If an employee posts something mean or private about their job, the company could face this.
What is getting in trouble or legal problems?
Companies sometimes look at these online profiles to learn about people applying for jobs.
What are social media accounts?
A good personal brand stays the same across all your platforms. This is called what?
What is being consistent?
This term means being known for a specific skill, topic, or personality.
What is niche branding?
This free tool is popular for designing graphics and templates.
What is Canva?
Sharing hobbies like sports or art can help show you're hardworking or creative. This can help your brand.
What are personal interests?
True or false- Its legal for employers to check your public social media before hiring you, if they follow the law.
What is true?
Stay away from arguing or talking about these on your public profiles if you want to look professional.
What are politics or personal opinions?