Study Guide
In the modern business world, a growing number of interactions between businesses and customers are taking place:
over the Internet.
What technology has made personal branding more important than ever before?
social media
What was Tiktok's old name?
Musically.
Why is social media important to a business?
It allows for direct engagement with customers, fosters community, and provides valuable insights for informed decision-making.
Salespeople who are well informed about the brands, sizes, and styles of goods that their business offers can easily answer which customer question?
"What type of merchandise does the business carry?"
What government entity can prosecute individuals if they endorse a company’s product online without disclosing that they work for that company?
Federal Trade Commission
What is #ad or #sponsored?
This hashtag is used to promote a product in a paid post.
What is a mission statement?
A short phrase that summarizes your brand's purpose or goal.
Kemper Corporation continually updates the firewalls on its website to protect its customers’ personal information from theft. Kemper’s actions help build trust with its customers in relation to:
online security.
What can individuals do to positively develop their social media brand?
post content that is consistent and professional in nature
What is a trend or challenge?
When many people copy the same video idea, it's called__
What is the target audience?
The group of people your brand is meant to reach.
One action that an ethical business can take to help build the long-term trust and loyalty of its customers is to:
implement a comprehensive customer privacy policy.
Why are some employers hesitant to vet a potential employee by looking at their social media?
They want to avoid seeming to be discriminating based on demographic information they found online.
What is an influencer?
A person with lots of followers who promotes brands.
What is visual identity?
Colors, logos, and imagery all relate to this part of branding.
Employees who are in contact with customers can reinforce the company’s service orientation by dressing professionally and:
maintaining a positive attitude.
What are stories?
These disappear after 24 hours and are popular on Instagram and Snapchat.
What is content?
Videos, images, memes, and reels are all forms of__