Digital Marketing Basics
What is digital marketing?
B) Promoting products/services through online channels
Gen Z prefers content that is:
A) Meaningful
First-party data comes from:
B) Customer subscriptions and DMs
The “death of trackable marketing tech” is mainly caused by:
A) Data privacy laws
The North Face situation began with:
B) A viral TikTok complaint
Which is a key feature of digital marketing?
B) Real-time analytics
Which generation is associated with nostalgia?
C) Gen X
Influence today prioritizes:
C) Storytelling quality and ROI
Dark traffic refers to traffic from:
C) Private messaging platforms
The customer challenged the brand to:
D) Deliver a redesigned jacket to the mountain
Which characteristic was mentioned in our overview slide?
C) Data-driven and interactive
AI helps marketers mainly by:
C) Predicting and optimizing campaigns
Employee advocacy programs help brands by:
A) Building authentic promotion
A zero-click world means:
B) Users stay on platforms instead of visiting websites
The brand responded by:
C) Delivering a jacket by helicopter
What does SMM stand for?
A) Social Media Marketing
Nearly one-third of consumers are cautious about brands using:
D) AI-generated ads
Micro-trend responses require brands to:
D) Adapt quickly
Marketing attribution can be misleading because:
D) Sales may have happened anyway
The response turned the crisis into:
A) A creative marketing opportunity
Real-time analytics allows brands to:
B) Adjust strategies quickly
Audience intelligence helps companies:
A) Understand their ideal customers
Authenticity mainly strengthens:
B) Trust
Digital traffic plateau means:
A) Internet growth is slowing
This case demonstrates:
D) Strategically leveraging a reputation threat