Social Media + Overconsumption

Social Media Shopping

100

What does every major social media app allow brands to do? 

A. Steal personal information

B. Sell directly to consumers

C. Eat ice cream

D. Buy from consumers 

B. What is sell directly to consumers?

200

What e-commerce business (started in November 2022) allows viewers to buy products tagged in videos? 

A. Facebook Shops

B. Shopify 

C. Ebay 

D. TikTok Shop

D. What is TikTok Shop?

300

How many people do some shopping on social media? 

A. One-Third

B. One-Half 

C. Two-Thirds

D. 100% 

C. What is Two-Thirds?

400

71% of consumers are more likely to make a purchase based on...

A. a social media reference

B. a meme

C. their friends' opinion

D. an overconsumption trend

A. What is a social media reference?

500

Men seek Twitter and ------ for the next items to buy. 

A. Brawl Stars

B. Twitch 

C. TikTok 

D. Gym Bros

B. What is Twitch?

TikTok Made Me Buy It

100

 ------------------- recorded the highest among all categories, generating $2.49 billion and accounting for 22.5% in total TikTok Shop.

A. Games 

B. Beauty and personal care

C. Phone accessories

D. Highlighters

B. What is Beauty and personal care? 

200

How many views does #TikTokmademebuyit have?

A. Under 60 million

B. Around 200 million

C. Over 700 million

D. Around 1.98 billion 

C. What is Over 700 million?

300

What famous sauce (mainly advertised on TikTok) was sold for $20 a bottle in several stores such as Walmart? 

A. Chick-fil-A Sauce

B. The Pink Sauce 

C. Pale Orange Dipping Sauce 

D. Mojo Dojo Sauce

B. What is The Pink Sauce?

400

What 110 year old brand started selling 5,000 products per hour after TikTok reactions? 

A. Stanley 

B. Dior 

C. Nickelodeon

D. UGG

A. What is Stanley?

500

What viral TikTok clothing item claimed to give people all "natural curves"? 

A. Olive Oil Leggings

B. Lulu Waist Trainer

C. Lulu Jeans

D. BBL Jacket 

D. What is BBL Jacket?

Influencer Hauls

100

What type of people produce videos with titles like “Huge Shein Haul”? 

A. Influencers 

B. Celebrities 

C. Models 

D. Moguls

A. What is Influencers?

200

What is one way that social media boosts fast fashion consumption? 

A. For You Page 

B. Thrifting 

C. Haul Culture

D. Spying on messages

C. What is Haul Culture? 

300

 Regular individuals, who routinely post their daily outfits, have been turned into “influencers” through -------------, product placements, and Amazon storefront links.

A. Fast Fashion

B. TikTok Shop

C. Vlogs

D. Paid Advertisements

D. What is Paid Advertisements? 

400

Rather than sharing products and brands that they stand behind, what are many influencers are eager to promote on social media, as long as they are being paid? 

A. anything

B. makeup

C. clothes

D. apps 

A. What is anything?

500

What does the term "free swag" mean? 

A. a cool meme

B. when influencers steal products to promote

C. when brands give influencers free stuff to promote

D. free subway surfers merch

C. What is when brands give influencers free stuff to promote?

Effects of Overconsumption

100

TikTok sways 67% of its users to buy something even if they have ......

A. no job

B. no money 

C. no followers 

D. no shopping plans

D. What is no shopping plans? 

200

How might a lower-consuming society look? 

A. like TikTok getting banned 

B. like brands no longer striving for economic growth

C. like companies donating more

D. like engineers building more greenhouses. 

B. What is like brands no longer striving for economic growth?

300

How fast are we consuming the Earth's resources?

A. 1.7 times faster than it can regenerate

B. 5 times faster than it can regenerate 

C. 10.3 times faster than it can regenerate 

D. 0.2 times faster than it can regenerate 

A. What is 1.7 times faster than it can regenerate? 

400

JB MacKinnon said “----------------, you get immediate drops in emissions, resource consumption and pollution, unlike anything we’ve achieved with green technology.”

A. When social media shopping stops

B. When the chicken crosses the road 

C. When people buy less stuff

D. When people recycle more 

C. What is when people buy less stuff? 

500

Recent studies have showed that social media induced self-control failure by how much?

A. 50%

B. 35%

C. 85%

D. 2%

B. What is 35%?

Challenges

100

Darke started the rule of 5 pledge for women to only buy 5 fashion items per year, “I did it expressly to answer climate issues but was surprised that most of the response was from women sick of their own overconsumption, looking for a reason to.....” 

A. stop 

B. live

C. have fun 

D. buy

A. What is stop?

200

What was the name of the January 2024 challenge that encouraged users to shun consumerism? 

A. Low Budgeting January

B. Quiet January 

C. No spend January

D. I'm Broke January 

C. What is No spend January?

300

What is the name of the challenge where an influencer buys a shake and congratulates a McDonald's character on their birthday, then a cuts to a horror scene vomiting the shake?

A. Vanilla Challenge 

B. Grimace Challenge

C. Elmo Challenge 

D. Horror Challenge

B. What is Grimace Challenge?

400

How many times has the #deinfluencing been used? 

A. Over 1 million 

B. Around 700 million

C. Under 30 thousand

D. Around 10 thousand

C. What is Under 30 thousand? 

500

The FDA had to send out a message in 2022 after recent trends, "Please don't cook chicken in ......."

A. NyQuil 

B. Vinegar

C. Soup

D. Dirt

A. What is NyQuil?