True/False
Influencer marketing is social media marketing involving endorsements and product placements from people and organizations with large social followings.
True
An influencer decides to create an advertisement on social media and tells their audience right away that it is a paid advertisement
Do
Out of every 10 teens, how many follow advice from influencers over celebrities?
6
Influencer marketing is nowhere near replacing traditional advertisements
False
An influencer makes an advertisement for a product that they have never used before, and advertise it to their audience as if they've used it for years
Don't
What percentage of teens are more persuaded by these influencers on social media compared to an average celebrity?
70%
Some influencers will charge upwards of $2.2k for a post and $700 for a mention in a story.
True
An influencer creates an advertisement for a product or company that they actively use and want to share with their audience.
Do
what percentage of marketers used influencer marketing since last year?
86%
Companies disregard influencer’s reach, impressions, engagement when setting pay rates
False
An influencer creates a video advertisement for a product but never verbally says that it is a paid advertisement, instead, they have a small caption at the bottom of the screen informing the audience of the sponsorship.
Don't
What is the projected revenue for influencer marketing in 2020?
$8 Billion