Metrics
Number of times a person clicked on a CTA URL
URL Click
It took 75 years for this form of media to reach 50 million people.
TV
Includes all channels a brand owns.
Owned media
8 months is the average amount a time a person spends on this social media channel.
Sprout Social is an example of.
A social media resource
The number of unique people who have seen a brand's content on social media.
Reach
3.196 billion is the active number of?
Social media users
Search and display advertising is an example of.
Paid media
Face with tears of joy emoji was?
The 2015 word of the year.
Blogging is considered a career option in social media.
True
How many times a person has interacted with a brand's content.
Engagement
It took this game just 35 days to hit 50 million users?
Angry birds
Shares, mentions, and reposts are this type of media
Earned media
61% of Millennials reported using Facebook for.
A good social media manager should.
Stay on top of industry trends
ROI
A measurement of value from social media marketing
66% of the worlds population is using
Mobile phones
Jumps new blog post is considered this type of media.
Owned media
40 minutes is the average amount of time people spend on this network daily.
Youtube
According to the Harvard Business Review, 12% of companies feel they are using social media.
Effectively
How much it costs to reach 1,000 people.
CPM (cost per thousand)
The ______ hit 50 million people in just four years.
Internet
This is the most valuable type of media.
Earned
What is an example of UGC?
Doritos Crash the Superbowl commercial
The ability to tie a social media strategy back to the company's overall goal is.
Strategic Focus