Show:
Social Media Definitions
Listening
Creating Content
Measurement
????
100
A social trend in which people use technologies to get the things they need from each other, rather than traditional institutions like corporation (groundswell)
What is social media
100
1. Find out what your brand stands for 2. Understand how buzz is shifting 3. Find sources of influence in your market 4. Manage PR crises 5. Generate new products and marketing/pr ideas 6. Build Relationship
What is Reasons to Listen to Social Media
100
People don't just talk, they talk about something. They don't just share, they share something.
What is a social object theory.
100
Specific, Measurable, Actionable, Relevant, Timely
What is a well-written and SMART objective
100
Audiences, publics and markets look to present a consistent and agreeable persona
What is organizational voice
200
Social media it is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in _________ between authors, people, and peers.”
What is conversations
200
Charlene Li advises us to focus on relationships not on ______________ .
What is technology.
200
1. Personal/Relevant/Timely 2. Humor 3. Utility 4. Relationship Building 5. Common Interests
Why people share/engage?
200
Exposure Engagement Influence Action
What are measurable outcomes of social media.
200
Character/persona Tone Language Purpose
What are the elements of online social voice/personality
300
_______ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
What is Marketing.
300
Is responsible for advocating the brand on social networks. They create their own social persona and actively go out within the online community.
What is Community Manager
300
According to Brian Solis. A successful social object is _______ and resonantes.
What is relevant.
300
Conversions, Click-Throughs, Offers, Increased Sales, Lead generations, Participation
What are action outcomes (Solis' Key "Social" Performance Indicators)
300
Relevance, Resonance, Reach
What is how you define your influencers.
400
The majority of social media users.
Who are Spectators.
400
Includes Time Frame, Network, Sentiments, Reach, Opportunities to Respond
What is the Conversation Index.
400
1. Engages Reader 2. Appropriate for Audience 3. Edited for Skimmers
What is good writing for social media.
400
The end goal is ___________ not eyeball. - Jay Baer
What is action
400
Core Values; Brand Pillars; Promise; Aspirations; Brand Characteristics; Opportunities; Culture; Personality
What is Solis' Brand Reflection Cycle, Elements to Successful Social Voice
500
“Content is the new democracy and we, the people, are ensuring our voices are heard." - ?
Who is Brian Solis.
500
The art of ____________is mastered through the practice of both hearing and listening.
What is conversation.
500
__ % of social media users are content creators.
What is 1%
500
When you see the metric, do you know what you need to do? If you don’t, you’re probably looking at a _______ metric.
What is a vanity metric.
500
In order to engage ethically online, Brian Solis suggests and companies should be Transparent and be __________.
What is Authentic