General
What was the very first YouTube video?
My day at the zoo.
Bonus Points: 400
Who posted it?
A type of ad on Instagram
Photo, Video, Carousel, Story Ads, Slideshow
Bonus Points 100
What is the age demographic
What ad type is trailer, short film, how-to video, etc
Long-form video
Who created Facebook?
Mark Zuckerburg
Bonus: 300 points
Who did he "steal" the idea from?
Who has the most followers on TikTok?
Charli D'amelio
The second largest search platform
What is YouTube
Bonus Points 600:
Name 4 factors that YouTube uses to promote videos
What is the most important strategy for captioning photos?
Hook
What does CPM stand for?
Cost per thousand
Bonus Points: 100
What is the percentage of promotional vs non-promotional content that you should adhere to?
What was Facebook originally called?
What is Face Mash or The Facebook
How many followers do you need to qualify for monetization?
1,000
Bonus Points 300
Give 1 example of One to many marketing.
This social media site was launched in 2010 and within two months reached the 1 million user mark
What is Instagram
What is the best day/time to post on Instagram
Wednesday 11 am
Bonus Points: 300
What college did Mark Zuckerburg go to?
What is the design overlay you can put over snaps?
Filters
What year was Facebook created?
2003/2004
Bonus Points: 300
What are the best/worst days to post?
What app did TikTok develop from
Musically
Bonus Points 500
What are 3 types of YouTube Ad formats
There are 4 qualities of a good YouTube video. Name 2
Bonus Points: 300
Name all 4!
What company purchased Instagram
Bonus Points 200:
What is the difference in an impression and an engagement?
What type of ad is non-skippable for 6 seconds but can last 3 minutes?
Commercials
Approximately how many monthly active users does Facebook have? (in billions)
2-3 billion
What year was TikTok released?
2016
What are the 4 types of Market Segmentation?
Demographics, Psychographics, Behavioristic, Geographic.
Bonus Points: 200
Give an example of each.
When was Instagram originally launched?
2010
How much money per day does SnapChat Spotlight give out?
1 million
Bonus points 400:
SnapChat was the first___________ app.
Name 4 types of Facebook Advertisement formats
What is:
Bonus Points: 500
Name all 6!
How many ad platforms are available on TikTok
5
Bonus Points: 500
What is the first step you should take before creating a social media campaign?