Influence
What does SMEs stand for?
Subject Matter Experts
What is the difference between impressions and unique impressions?
Impressions represent the total number of times your posts were seen. Uniques only count the number of unique users that saw your posts.
What is the most followed company on LinkedIn?
Amazon
On Wednesdays our social media strategy focuses on what campaign?
Zest Loves Credit Unions
____ is the delivery of authentic and genuine content that uses the expertise, insight, and experience of the author, with the goal of sharing that wisdom with others.
It's all about sharing inspirational, research-driven content that drives change and creates educational value.
Thought Leadership
What type of media drives the most engagement on social?
Video
In what month of the year is International Credit Union Day?
October (The Third Thursday)
How many followers does Zest AI have on LinkedIn?
12,000
What is the best day of the week to post on LinkedIn?
Wednesday
What does LinkedIn consider a good engagement rate?
2% - Anything above 2% and we are DOING GREAT :)
You are writing a message on Twitter; What is the maximum number of characters you can use?
280
In a recent post on LinkedIn we shared a stat from our Harris Poll survey. Fill in the blank.
____% of Credit Union customers say increasing access to credit should be a top priority for FI’s during harsh economic climates!
80
In B2B buying, ____ matter even more than logic and reason.
emotions
Social media content shared by employees gets ____X more engagement than content shared through the brand's own social channels.
8X
Who is the most followed person across all social media channels?
Cristiano Ronaldo
Which Zestie was featured on our most recent Monday Bytes video?
Teddy
____% of B2B marketing leads from social media come through LinkedIn
80%
How do you calculate engagement rate of a post?
Engagements / Impressions x100
How many users are on LinkedIn?
830 Million
What Credit Union did we feature in our very first Zest Loves Credit Unions Q and A?
All In