Social Media Facts/Statistics
81% of marketers surveyed said doing this positively impacts their business goals
Posting regularly/consistently
Cited as the most engaging type of in-feed social content to use
Short-form video
Emails using this element generate 50% higher open rates.
Personalized subject lines
This subscriber action does NOT affect sender reputation.
Clicks
Some things administrators look for on LinkedIn
Funding and grant opportunities and professional development
This will guarantee you 2-3x as much reach when you post content on social media
Mention/Tag Zaner-Bloser
Adding this type of content to an email can increase your click rates by 300%.
Video
This traditional email metric has been inflated by Apple's Mail Privacy Protection.
Open Rate
Studies show potential customers trust what more than journalists, advertisers & CEOs
A business's employees
Paying attention to trending hashtags in your niche/audience will help you with relevant content on this platform
The average unsubscribe rate seen across the education industry.
0.2%
This is an aspect of email marketing that concerns whether an email reaches its intended inbox.
Delivery Rate / Deliverability
Percent of all web traffic referral from social media
71%
Great action to take on social media when you see a relevant, trending article that supports ZB’s product positioning/brand story
Share it!
On average, email users spend 5 hours a day doing this.
Checking their email
According to the U.S. CAN-SPAM Act, every promotional email should contain which two elements?
Unsubscribe link and physical company address
Biggest mistake education companies make in their social media posts
Too sales or product focused (51%)
What people want in a brand or person's social media profile and posts to have more trust and connection
Email signatures with this element receive 32% more replies than emails without it.
Photo/Headshot
This refers to the reputation of the sender's email domain.
Sender score