Social Media Basics
What does “DM” stand for?
Direct Message
This long-eared character is known for hiding eggs and hopping into trouble every spring.
Easter Bunny
What does “reach” mean?
Unique users who saw your content
What free tool is commonly used to design social media graphics?
Canva
What does “commenting with intention” mean?
Leaving meaningful, non-generic comments to build relationships
What is Instagram’s short video feature called?
Reels
The Easter Bunny was spotted trading carrots for this at the candy store.
Jelly Beans
What is an influencer?
Someone with a social following who can affect opinions or sales
What format are Reels
16:9
What’s a good way to increase story engagement?
Use polls, questions, sliders, and quizzes
What does a hashtag do?
Groups related content and boosts discoverability
If you're really proud of your Easter outfit, you might say you're feeling this way.
EGG-STRA!
What is a social media algorithm?
A system that decides what content users see
What does “aesthetic” mean on social media?
The overall visual vibe or look of a profile
What is a “collab post” on Instagram?
A shared post between two accounts that appears on both profiles
Ideal size for an Instagram post?
Square
These sugary marshmallow creatures are found in every Easter basket—even if no one eats them.
Peeps
Best time to post on social media?
Mornings or early evenings
What does “branding consistency” mean?
Keeping your colors, fonts, and style the same across posts
How often should you respond to DMs or comments?
As quickly and consistently as possible
Which platform made disappearing stories popular?
Snapchat OR Instagram Stories
When the Easter Bunny finally sits down after a long day of hopping.
eggs-hausted
Name two Instagram business insights you can track.
Reach, engagement, impressions, profile visits, website clicks
What is negative space in design?
Empty areas that make content more readable and balanced
What is user-generated content (UGC)?
Photos, videos, or reviews created by customers/followers