What Am I?
Platforms 101
Memes/Viral
Marketing/Strategy
Ulman Foundation
100

I disappear after 24 hours on Instagram and Facebook

Stories

100

This social media platform is well known for its viral dances, content creators, and music. 

TikTok

100

Finish this sentence...
"Do you want to stop snape from getting that stone or not? Harry, it’s you that has to go on, I know it! Not....

NOT me, NOT hermione, YOU!

100

Keywords in your captions, bio, and content help the algorithm show your posts to the right audience—this is known as SEO. Because of this shift, many marketers say this once-essential feature is now “dead.”
⬇️
#

Hashtags

#livelaughlove #funny #coolvideo

100

Ulman Foundation helps support individuals going through what? 

Cancer

200

I am the grid section on Instagram where users scroll to discover new content from accounts they don’t follow.

Explore Page

200

Which platform is best to post about events in your local area?

Facebook

200

a viral AI-generated "Italian brainrot" character, characterized as a dancer with a coffee cup for a head.

Ballerina Cappuccina

200

A nonprofit wants to share a powerful personal story to connect emotionally with their audience on Instagram. Whats best for engagement? A photo, a Reel, a carousel, or going live.

A Reel

200

What age group of cancer patients does Ulman Foundation support? 

Young Adults

300

I am not a Like 👍 or Comment 💬. But I am the most valuable engagement metric

Share

300

This platform is commonly used for longer-form video content like vlogs and tutorials

YouTube

300

Which Ice Spice Song and Dance is recently trending on TikTok?

Spongebob, Big Guy

300

I am the first few seconds of a video that determine if someone keeps watching.

Hook

300

This place is where our patients and guests stay for free when they are receiving cancer treatment in Baltimore

Ulman House

400

If people are liking, commenting, sharing, and interacting with your posts… you’ve got high _______.

Engagement

400

This platform is known for real-time updates, trending topics, and short text-based posts

X/Twitter
400

Which artist is currently trending for her live performances where she dances to her song "Lush Life" after spray painting a fans shirt? 

Zara Larson

400

A BBQ restaurant has a loyal customer base of adults ages 40–80 but wants to expand its reach and attract a new generation of customers. Which TWO platforms would be most effective to focus on?

Facebook, Pinterest, LinkedIn, Instagram, TikTok, Youtube.

Instagram & TikTok

400

At Ulman Foundation, our main focus is providing Patient Navigation services to young adults worldwide. A Patient Navigator is someone who helps guide patients through their cancer journey and access resources.

Can you name ONE hospital where an Ulman Patient Navigator is located? 

John Hopkins, UMMC, Sinai, Walter Reed, Remote

500

I am an action, when you go to social media for “just 5 minutes” and suddenly it’s 3 hours later. 

Doomscrolling

500

This type of Instagram post allows you to share multiple photos/videos in the same post that users can swipe through.

Carousel

500

Who is the most followed person on Instagram? 

Cristiano Ronaldo

500

A brand posts consistently using the same colors, fonts, logos, and tone of voice. What are they maintaining?

Brand Consistency 

500

How many young adults are diagnosed with cancer each year? 

89,000 young adults