History of SM
Before there was Twitter and Facebook there was ____. In a sense social media began in 1844 with a series of electronic dots and dashes tapped out by hand on a telegraph machine complete with early versions of today’s “OMG” and “LOL.”
Morse Code
What is the most "instagrammed" place in the world?
Disneyland
What is Belinda's character's name on Zest TV?
Gracy Hopper
Name 5 Metrics we track in organic social media.
Examples:
Impressions, Engagements, Clicks, Engagement Rate, Audience and or Audience Growth, Video Views, etc.
____ is a word or expression used as a query in an online search engine.
Keyword
In what year was LinkedIn launched?
2003
_____ is the most widely Instagrammed food, with over 62.3 million posts tagged #_____.
Pizza
Which ebook did we most recently share on LinkedIn?
Machine Learning 101 for Credit Underwriting
What social media metric is calculated by the following equation:
likes + comments + shares
_______________________ X100 =
impressions
Engagement Rate
What is a professional service with the goal of bringing more traffic to a website through Search Engines. Tactics include PPC (pay–per–click) advertising, Google Shopping, Social Media Marketing, SEO, Content Marketing, and more.
SEM (Search Engine Marketing)
Both launched in 2010 but Pinterest in January 2010 and Instagram October 2010
_______ hours of videos are being watched on YouTube everyday.
1 Billion
That’s the equivalent of over 100,000 years of content being consumed every single day!
What post had the most impressions on LinkedIn in July 2023?
Zest TV Episode 2
Which of the following is NOT a social media analytics tool?
a) buffer
b) hootsuite
c) socialbuzz
d) sprinklr
c) socialbuzz
We recently received our July search performance for zest.ai from google search console. These reports include top search terms as to how people find us. Which of the following was a top search term for July.
A. AI Credit Underwriting
B. Credit Risk Assessment
C. AI- Automated Lending
D. Recession Proof Lending
E. AI- Based Lending
A. AI Credit Underwriting
This social media network was founded on Valentines Day in 2005 and launched as a dating site.
YouTube
What was the name of the twitter bird?
Larry Bird
Zest had it's first instagram post on our @LifeAtZest instagram account in June 2023. What was this post?
Do Good Bus Volunteering Day during the Intern Launch Event
____ is when you monitor conversations about your business and brand on social media to see what customers and audience members say about you.
Social listening
What does UTM stand for?
Urchin Tracking Module
A UTM code is a snippet of text added to the end of a URL to track the metrics and performance of a specific digital marketing campaign. UTM codes can contain up to five parameters: Campaign, source, medium, content, and term.
Fun fact! Steven's really good at making these!!
In 1997 the first social media platform was launched. What was this social media site called?
Six Degrees
What percentage of users have tried something they've seen on Pinterest?
98%
We recently shared this quote on LinkedIn. "You're not just a number. Everyone here is a member. You're part of our story. You're part of our lives." Who said this?
Desert Valley's Marketing Coordinator Amanda Akam
It's important to set SMART social media analytics goals. What does SMART stand for?
Specific, Measurable, Attainable, Relevant, and Time-bound
LinkedIn recently changed it's algorithm, what two changes did they make?
If you post on LinkedIn, it is more likely that your followers will see your post
Posts that share knowledge and advice are now prioritized through the platform