LINKEDIN
This is the most effective way in your schedule to start a conversation, drive word of mouth, and directly engage with your target audience on LinkedIn
What is posting daily company updates?
Using this channel allows marketers to understand what content is trending.
What is the Discover channel?
You can use this to define your audience for your social campaign and help plan your campaign.
What is a persona template?
These are two awareness KPIs for Facebook.
What are brand awareness and reach?
This is a way of describing the communication with the customer when using social media and digital marketing.
What is interactive?
Posts at this time of the day have the most engagement on LinkedIn.
What is the morning?
This tool is a fun way to augment your face, voice, or environment on Snapchat.
What are lenses?
This Twitter bidding option allows you to manually select how much a lead, click, or engagement is worth to your business
What is Maximum Bidding?
These are 3 examples of vanity metrics.
What are likes, comments and shares?
End-users of social media face this trade-off
What is Privacy?
Posting content on this part of LinkedIn allows a brand to engage with those who aren't in their network but have similar interests.
What are Groups?
This function lets you attach a website to a snap so that friends can swipe up to open in Snapchat’s internal browser
What is the paperclip function?
These are 3 types of filters that you can use on Snapchat to show an understanding of the platform and authenticity.
What are geo-filters, data filters and color filters?
These are 3 key metrics
What are click-through rate, conversion rate, engagement rate?
These are the 5 different social media objectives.
What are awareness, site traffic, lead generation, purchase and brand affinity.
These are the 4 ad formats available on LinkedIn.
What are Sponsored Content, Dynamic Ads, Right-hand ads and Sponsored InMails?
This is information provided by your device, as well as third-party services, to deliver relevant information such as temperature, speed, battery life, time, and so on while using Snapchat
What are data filters?
This tool help you to ensure that you are always prepared for a social campaign to go live.
What is a posting calendar?
These metrics don't have meaning unless you tie them to a larger business objective such as awareness or site traffic.
What are vanity metrics?
Each of these will have its own audience target and choice of creative
What is an ad set?
This is the least engaging ad format on LinkedIn
What are right-hand ads?
When users do this with your snap you can get an indication of the impact and utility of your content.
What is taking a screenshot of your snap?
This tool allows you to measure traffic from your social media channels to your website.
What is Google Analytics?
Facebook Audience insights are derived from these 3 sources.
What are: the general Facebook audience, those connected to your Facebook event or page and custom audiences you have created from your current customers.
This is where you detail how much you’re going to spend on each social channel and decide how long your campaign is going to run.
What is a media plan?