Social Media Platforms
This social media platform is known for its 280-character limit.
What is Twitter?
Quantifiable metric used to track progress towards an objective
what is a KPI
what is the formula to calculate impressions
Reach x frequency
The number of times an ad is shown to a viewer
what is frequency
This social media platform is owned by Facebook and is known for its visual content.
What is Instagram?
This is the term for the number of times a post has shown up to a viewer/consumer
What is impressions?
This is the term for the percentage of people who take a desired action, such as making a purchase, after viewing a social media post.
What is conversion rate?
formula for Clickthrough rate
the percentage of your audience that clicks through your ad/impressions
This social media platform is often used for professional networking and job searching.
What is LinkedIn?
This is the term for when someone interacts with a post on social media, such as liking, commenting, or sharing.
What is engagement?
This is the term for the measurement of the number of people who have seen a social media post or advertisement.
What is reach?
defination of CPC
what is cost per click
This social media platform is known for its short videos and is popular among younger users.
What is TikTok?
This is the process of identifying and analyzing a target audience to create effective marketing strategies.
What is audience segmentation?
This is the term for the measurement of the level of interaction with a social media post or advertisement, such as likes, comments, and shares.
What is social media engagement?
formula for engagement rate
what is engagement/reach
This platform is known for filters and lenses
What is Snapchat?
Two main objectives to buy social media
What is reach and traffic
This is the term for the process of adjusting social media strategies based on data and performance metrics.
What is social media optimization or social media listening?
Two types of ad formats on YouTube
What is forced and skippable