Social Media
Influencer Marketing
Metrics
Campaigns
Random
100

Define SMM

You are correct!

100

The Actor in the Cadbury AD!

Shah Rukh Khan

100

KPI stands for..

Key Performance Indicators 

100

Luxury Fashion Brand mentioned 

Gucci

100

Daylight savings started on __ November 2024

3rd

200

Any one Emerging Social Media Platform

Twitch / Discord / Reddit

200

Most popular Influencer Marketing platform

TikTok

200

Most Expensive Social Media Analytics Tool

Google Analytics

200

Which news platform did Everlane collaborate with for the Earth Day Campaign?

The New York Times

200

A social media “creep” might use this term to describe when they dig deep into someone’s old posts

Stalking

300

Core Audience for Twitch

Gamers

300

Failed Influencer Marketing Campaign Example

Kendall Jenner for Pepsi

300

Name one of the KPIs for SMM

Engagement Rate
Reach and Impressions
Click through Rate
Conversion Rate
Customer Sentiment

300

Which aggressive influencer did Chipotle collaborate with?

Duolingo Owl

300

Instagram photo where the person acts like they don't know they're being clicked

#Candid

400

Social Media with highest revenue in Marketing

Facebook

400

When did Blogging become a norm?

Early 2000s

400

Why to track the social media KPIs?

Measure progress
Benchmark against competition
Make informed decisions

400

Celebrity in the GAP - Linen Moves campaign

Tyla

400

This song by Michael Jackson, has him in a red leather jacket and is popular during the Halloween Parade

Thriller!

500

Newest Social Media Platform

TikTok

500

Influencer Marketing Challenges

Right Influencer
Creative Freedom
Measuring Success
Keeping track of the Influencer

500
How to calculate Cost per Click rate?

(Total Ad Cost/No. of Click) * 100

500
Actor in the Old Spice Commercial

Isaiah Mustafa

500

the 4 boroughs of New York

Queens
Brooklyn
Manhattan
The Bronx