Platform Power
This platform introduced "Stories" in 2016, a feature later copied by other platforms!
What is Instagram?
This metric measures how often followers interact with influencer content.
What is engagement rate?
This company acquired Instagram for $1 billion in 2012.
What is Facebook/Meta?
This fast-food chain is known for its witty Twitter roasts.
What is Wendy’s?
This type of content often uses trending audio clips to boost reach.
What are TikTok sounds?
This professional networking site is known for B2B marketing and job recruitment.
What is LinkedIn?
Influencers often use this type of post to disclose paid partnerships.
What is a sponsored post?
This platform introduced hashtags in 2007 to organize conversations.
What is Twitter/X?
This global snack brand invited customers to suggest and vote on new flavors in its revived “Do Us a Flavor” campaign in 2024.
What is Lay’s?
This viral trend involved sharing nostalgic childhood photos.
What is the “Teenage Dirtbag” trend?
To compete with X, this platform launched "Threads" in 2023.
What is Instagram?
This influencer famously boosted Fyre Festival’s visibility before its collapse.
Who is Kendall Jenner?
Originated in July–August 2014, this fundraising campaign involved dumping ice water to raise ALS awareness.
What was the "Ice Bucket Challenge"?
This brand’s “Real Beauty” campaign challenged beauty stereotypes.
What is Dove?
This challenge encouraged users to flip their drink and land it upright.
What is the Bottle Flip Challenge?
With over 16,000 videos uploaded per minute on this platform, it dominates short-form video.
What is TikTok?
This FTC rule requires influencers to clearly state when content is an ad.
What is disclosure requirement?
This short-form video app was shut down in 2017, but inspired the creation of TikTok.
What is Vine?
This viral teaser campaign involved Michael Cera mysteriously spotted using a skincare product in NYC in early 2024.
What is “I Am CeraVe"?
This “ugly‑cute” doll, endorsed by BLACKPINK’s Lisa, sparked a hashtag on TikTok with 2.3 billion views.
What is #Labubu?
This platform pioneered ephemeral messaging and filters, popular among Gen Z.
What is Snapchat?
Brands now increasingly partner with this size of influencers—small creators with niche audiences—for authentic reach.
What are nano‑influencers?
A confusing "Circles" feature, a poor mobile experience, and two data breaches led to the shutdown of this hopeful rival to Facebook.
What is Google+?
This luxury brand received severe backlash for controversial imagery used in two social media campaigns in 2022 and 2023.
What is Balenciaga?
Creators are increasingly using platforms like ReelMind.ai to produce this type of content.
What is AI‑generated content/AIGC?