Accessibilty
A text version of the spoken parts of a video often overlayed on top of the video itself
Captions
These are the people who join the community and occasionally "like" a discussion but never comment or ask a question of their own.
Lurkers
Social media contests must not require this to enter
Purchase or payment
Image copyright is a form of legal protection that is automatically given to this person as soon as an image exists.
The creator
An influencer is someone who has built an audience, is viewed as an authority figure on a certain topic, and has earned THIS from their followers.
Trust
This 3 abbreviated word allows allows screen readers to understand the content of an image.
Alt text
The acronym for goals that are specific, attainable, etc.
SMART
A contest is judged on merit or skill while this is when a winner is selected at random.
Sweepstakes
If it’s not your image, find out who created it and ask for this
Permission to use it
Your agreements with influencers should always include these guidelines for letting followers know the person is working with your brand. Note: by the FTC
Disclosure
You should avoid using these as bullets in your social content because screen readers will recite the entire description of each
Emojis
A headline that capture the audience's attention within the first three seconds.
Hookpoint
If your prize is over this amount you must send the winner an IRS 1099 form.
$600
An exception to copyright rules when an image is used in criticism, news reporting, teaching, or research.
Fair use
A disclosure must appear before this
Link
When each word in a hashtag begins with a capital letter
CamelCase
The 3 phrases of this process are Hypothesize, Test, Pivot
One Million Followers
You should always do this with a winner of your contest
Announce
Images created for multiple commercial uses that you can pay to use are called these.
Stock images
A more transactional subset of influencer marketing allows these people to send referrals to a company over time, making money by sending customers via trackable url.
Affiliates
This file type is often used for closed captions
SRT
A process or set of rules to be followed by a computer, in this context to decide what content to show
Algorithm
Contests must clearly state, how people can enter, how you’ll choose a winner, how to enter without making a purchase, official rules, and this
Who is eligible
The word for images created by your audience that you may want to use for your brand.
User-generated
Video reviews must include both written and this type of disclosure of the partnership.
Verbal