Marketing Performance Metrics
This technique involves promotion of another product targeted to the customers of a related product.
What is cross-promotional marketing
This is the first true “social media network” that was born on August 1, 2003.
What is MySpace?
This form of marketing involves creating and sharing material that doesn’t specifically promote your brand, but instead naturally creates interest in your products/services.
What is Content Marketing
What is Discord
This platform was designed specifically for professional business and employment
What is LinkedIn.
80% of your content should inform, educate, or entertain your audience, and the other 20% can directly promote your company.
What is the 80-20 rule?
This period of extreme internet usage growth took place between 1995 and 2002, and played an important role in opening up the internet as a viable marketing option for businesses.
What is the dot-com bubble?
This group of people is where a brand would specifically aim their services and/or products towards to gain customers.
What is Target Market
A comedian would likely to post their 30-second funny video on this platform. (Not TikTok or Insta)
What is YouTube Shorts.
You can share free photos and videos, and it’s owned by Meta, but it was founded in 2010.
What is Instagram?
This performance indicator measures the amount gained from the an investment relative to the investment’s cost.
What is Return on Investment (ROI)
This social media platform was founded in 2006, and in 2023 was changed to X, which some people refuse to call by its new name.
What is Twitter
These goals are a framework for setting clear, attainable and meaningful objectives.
What is a SMART goal?
A mom wants to post a family Christmas picture on this platform so that extended family can see how they are doing, despite not being able to travel.
What is Facebook
This is focused on short-form videos, like dances, funny fails, memes, etc.
What Is TikTok.
This type of content remains relevant over an extended period, often years, and doesn’t depend on current events or trends.
What is Evergreen Content
This platform reached 1 billion video views per day.
What is Snapchat.
This examination in regular in your business‘ activity on socials, which you’ll need to use on what’s working, and not working.
What is a social media audit?
A person who streams video games would likely post or consume content on this platform.
What is Twitch.
This is where users can share and discover images, videos, and products. And you can *pin* them, not with an actual pin. Use that as your hint.
What is Pinterest?
This is something you can measure (performance-based) that helps you evaluate the success of your business.
What is a Key Performance Indicator (KPI)
This platform was launched in 2012 by Colin Kroll, Dom Hoffman, and Rus Yusupov, and is known for it’s funny skits and the famous challenge, Try Not to Laugh.
What is Vine.
This process includes improving a website’s visibility and ranking in search engine results, including Google.
What is Search Engine Optimization (SEO)
A person wants to talk and text to his/her friend overseas without worrying about paying tolls, as long as he/she is on Wifi
What is Whatsapp.
This platform is a social news aggregation, internet forum, and social media platform where the users submit content like links, images, videos and text for other members to vote on.
What is Reddit