Hashtags
What is the primary purpose of hashtags in social media?
To mark keywords or topics for easy searchability.
What is an Instagram subscription? How does it work?
Instagram has finally given creators a native way to earn recurring income inside the app: Instagram Subscriptions.
Followers can pay a monthly subscription fee through an in-app purchase to unlock exclusive content and perks. You manage everything from your Professional dashboard.
The idea is simple: reward your most engaged fans and stop relying only on brand deals or one-off launches. But if you just flip Subscriptions on and hope for the best, it will flop.
Instagram Subscriptions let creators charge a monthly fee (around $0.99–$99.99) for exclusive Lives, stories, posts, reels, social channels and broadcast channels. Subscribers get a purple badge in comments and DMs so you can easily spot them.
Canada, Australia, France are among some of the countries that allow this feature.
What does Social Media SEO mean?
Social media SEO involves optimizing your profiles and content to improve discoverability within platform search engines and external search results. Key strategies include using relevant keywords in bios and captions, adding location tags, utilizing descriptive hashtags, using alt text for images, and maintaining consistent, high-quality, and engaging content.
Why are using trending audio important for your TikTok videos?
Selecting music that is both trendy and appropriate for your video can help boost engagement and visibility. The right sound can significantly boost your video's reach and engagement, as TikTok users often discover content through audio trends.
What is a YouTube short?
Short-form video has officially gone long-term. In 2025, YouTube Shorts has carved out its own lane — not just as a TikTok alternative, but as a serious tool for reach, engagement, and monetization.
With new features, expanded length limits, and a whopping 200 billion views per day, Shorts is now essential for social media managers looking to grow a brand, test creative, or tap into what’s trending.
How many hashtags should I use?
While platforms like Instagram allow up to 30, the modern, effective approach is to use 3–5 highly relevant, specific hashtags to avoid looking like spam.
True or False: After the 24-hour posting period, you can no longer view stats from your Instagram Stories.
False. You can still view stats after 24 hours.
Why is it important to understand your audience when working on your Social Media SEO?
Before you can tailor your content to appear in the right searches, you need to understand your target audience’s mindset.
Some questions to ask yourself or your team:
Pro tip: You can use social listening tools such as Hootsuite to discover your audience’s preferences, common questions, and frustrations.
What is an in feed video on TikTok? What type of content is this, and what does it include?
In-feed TikTok video ads appear in the 'For You' feed of users, an algorithm-based feed that shows vertical videos targeted to their interests. These ads can include video creatives, ad display images, brand or app names, ad descriptions, and a call-to-action (CTA) button.
Is YouTube #1 for the most visited site in the world? How many annual visits does it get?
With over 79 billion annual visits, YouTube is the second most visited website globally. What takes first place? Its parent company, Google, of course.
What are the different types of hashtags?
Who is the most-followed individual on Instagram as of 2025?
Cristiano Ronaldo, soccer player.
What is one thing to stay away from in social media marketing SEO? Why?
Keyword and hashtag stuffing
Cramming your captions with keywords and hashtags might seem like a good way to rank higher, but it can hurt your reach and engagement.
Instagram’s algorithm favors natural, readable content. So, write captions that incorporate keywords naturally and focus on 3-5 highly relevant keywords that accurately reflect your content and audience.
Not posting Reels.
Although creating videos can require a lot of effort for small businesses, Milenova says the benefits are worth it — especially for the SEO benefits.
“Reels give you many opportunities to get discovered: they take double-size real estate on the Explore page and offer SEO keyword opportunities with captions and subtitles.”
For TikTok video best practices, which position of the video is recommended for better engagement?
Landscape/Horizontal: Best for videos 1 minute or longer to trigger full-screen mode.
25-34 is the largest age group on YouTube.
Unlike competing platforms like TikTok, whose user base skews heavily Gen Z, YouTube remains a popular platform for users across generations. The largest distribution of YouTube’s user base falls between the ages of 25 and 34, followed by those aged 35-44, then those aged 18-24.
Are hashtags useful on TikTok?
TikTokers use hashtags on their videos to categorize content. These hashtags are also clickable, meaning that your content will feature alongside other relevant videos. Like the other social platforms, using hashtags on TikTok helps to increase reach and helps the TikTok algorithm decide which users see your content on the all-important ‘For You’ page.
The current limit for captions on TikTok is 4,000 characters, so you have room to play with hashtags and see what works. Try to mix it up by using popular and niche hashtags to get the most reach.
Be aware that hashtags on TikTok change frequently so you need to keep your eye on the ‘Discover’ page to see what’s trending.
How long can an Instagram Reel be in 2026? Has it changed since 2025?
Name two techniques you can use to "optimize" SEO for your social media posts.
Which country banned TikTok first in 2020?
What are some of the features of YouTube shorts?
How can influencers help you with hashtags?
There can be a fine line between hashtags that are too general and hashtags that are too complicated or can’t be found. A good way to determine what hashtags are effective is by paying attention to what hashtags influencers use in your niche.
The chances are you have a good idea who the influencers are that are capturing the attention of your audience, but if you are new to a niche, how do you find them?
For a particular niche, the influencers are the people whose voices are most trusted and listened to, such as celebrities, famous bloggers, and YouTube users. There’s also a great bank of B2B influencers that you can use to create marketing impact, just make sure they are relevant to your business.
How long does Instagram recommend a Reel should be in 2026, despite the new changes rolled out?
Instagram still suggests the best Reel length for reach is usually 7–30 seconds, with 60–90 seconds for deeper content.
Some industry breakdowns note that Instagram continues to prioritise recommending Reels under ~3 minutes for discovery, even though 20-minute recording is possible.
What are four SEO ranking factors for Instagram?
According to Instagram, four SEO ranking factors help determine what and how content is shown in search results:
What is the maximum length of time for a TikTok video?
60 minutes.
What are specific use cases for YouTube shorts?
Use cases: