Strategy & Measurement
Every good social media marketing plan or campaign start with one.
What is a goal?
This outlines the expected conduct of an organization and its employees on social media.
What is a social media policy?
What are: delete the comment, ignore it or get into a flame war.
What the acronym “UGC” stands for in social media marketing
What is user generated content?
The platform often used for professional networking and B2B marketing.
What is LinkedIn?
The metric measuring the percentage of users who click on a social post's link
What is click-through rate?
What are SMART goals?
The process of monitoring mentions and discussions about a brand on social media.
What is social listening?
The term for UNpaid advertising on social media platforms.
What is organic?
The platform is known for its character limit and real-time updates.
What is X (formerly Twitter)?
The metric measuring the number of times a social media post is displayed to users
What is impressions?
Showing two variations of the same social media post to different audience segments to compare which one drives more conversions
What is an A/B Test or split test?
Interacting with and nurturing relationships with (potential) customers on social media.
What is social media engagement?
The term for aiming content at a specific segment of a social media audience
What is social media targeting?
Three notable platforms where vertical video content is shared/viewing.
What are TikTok, Instagram Reels and YouTube Shorts?
Subtract expenses from revenue, divide by expenses & multiply by 100 to calculate.
What is Return on Investment (ROI)?
What CSR, which involves a company showing concern for more than profit, stands for.
What is corporate social responsibility
Created to bring audience segment data to life.
What are audience personas?
The term used to describe the part of a social post that asks the reader to act.
What is call to action (CTA)?
Shoppers on this platform spend twice as much as shoppers on other platforms.
What is Pinterest?
The percentage of brand mentions, or people talking about a company online compared to its competitors
What is social media share of voice?
The four elements of the PESO model.
What are paid, earned, shared and owned?
Indirect approach to conversions focusing on building long-term relationships and cultivating trust
What is soft selling?
Types include branded, community, keywords, trending and holidays
What are hashtags?
China's "super app" that integrates social media with broad functions from banking to health monitoring
What is WeChat?