Writing Structure
This expresses the writer's attitude or feelings about the subject matter.
Tone
When creating captions, you should "keep it short and simple." This is because on of the most important commodities people have is ______.
Time
Tweets with hashtags garner _x more clicks/engagements than tweets without hashtags.
2x
You want to know whether voiceovers on your videos work better than not using voiceovers. You should perform a(n)...
A/B Test
The arrangement of and relations between the parts or elements of something complex is known as ________.
Structure
It's a good idea to include something like "Comment your favorite below!" which is an example of a(n)...
Call to Action (CTA)
The sweetspot number of hashtags for Instagram is...
11
A title or brief explanation appended to a social media post, article, illustration, cartoon, or poster is known as a(n)...
Writing structure related to Brand Image is a relationship that is _________; writing structure related to Target Audience(s) is a relationship that is _________.
Internal; External
Disney like to portray fun, happiness, and nostalgia across all of their marketing and target audiences. This relates to their brand ______.
Voice
#MeToo is an example of a hashtag _________.
Movement
You ultimate want your content to be ________ in relation to your target audience. This term means the quality or state of being closely connected or appropriate.
Relevant
The main goal of content creation (including captions) is to maximize __________.
Engagement
When creating captions, studies suggest you should write it at a(n) ________ grade reading level.
Eighth
When there is a concerted effort by many users to have a certain topic be talked about, that topic is considered to be ________ on Twitter/X.
Trending
When you research your audience, you need to find out what their ______ and __________ are, so you can best create relevant content.
Needs and Challenges
The three main things to consider when differentiating language are (think of our Jamboard session):
We mentioned a motto in class relating to ignoring "haters" on your account (staying positive).That motto was...
"SCROLL THE TROLL!"
Nike's #PlayInside campaign was an example that had their followers make _____-_________ content.
User-Generated
What would you A/B Test if you're trying to analyze the open rate of your emails?
Subject Line