Terms
the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms
Distribution
the number of people content is seen by
Reach
a markup language that provides rules to define any data
XML
form of text-based communication in which two persons participate in a single conversation over their computers or mobile devices within an Internet-based chatroom.
Instant Messaging
a user on social media who has established credibility in a specific industry
Influencer
the practice of designing and developing social media content and posts that provide a smooth, inclusive experience for everyone
Accessibility
the number of times your content is displayed, no matter if it was clicked or not
Impressions
allows web pages to be updated asynchronously by exchanging data with a web server
AJAX
the act of sending short, alphanumeric communications between cellphones, pagers or other hand-held devices, as implemented by a wireless carrier
Text Messaging
newspapers, magazines, radio, TV, etc
Traditional Media
datasets that have not been structured in a predefined manner
Unstructured data
a Web of collective knowledge systems, which are able to provide useful information based on human contributions and which get better as more people participate
method for person-to-person to device-to-person communication
SMS Gateway
an online technology that allows users in different locations to hold face-to-face meetings without having to move to a single location together
Video Conference
any media content – live or recorded – delivered to computers and mobile devices via the internet and played back in real time
Streaming
How many times you've reached the same person with a specific piece of content
Frequency
the amount of total times content is displayed
Exposure
a technology that allows you to make voice calls using a broadband Internet connection instead of a or analog phone line
VOIP
an online communication system that allows businesses to engage with visitors on their website or social media platforms in real-time
Live Chat
a real-time (live) video shared over the Internet
Live Streaming
the data providing information about one or more aspects of the data
Metadata
the series of cues an individual offers another
Immediacy
a tool that allows you to collate posts and updates from many different social media feeds
Aggregator
a comment inside another comment
Nested Comments
a word or keyword phrase preceded by a hash symbol
Hashtag #