Social Media Metrics Jeopardy!

Social Media Metrics pt. 1

100

What two metrics measure audience size?

Reach and Impressions

200

What are the two most basic engagements?

Likes and Comments

300

What are two backend engagement metrics? 

Shares, Saves, Profile Visits, Link Clicks 

400

What metric captures number of posts or conversations?

Volume

500

What metric measures engagements in relation to audience? 

Engagement Rate

Social Media Metrics pt. 2

100

What are two publicly available metrics on Instagram? 

Likes, Comments, Followers

200

What metric shows interest in revisiting content? 

Saves

300

What is the difference between reach and impressions?

Reach is unique eyeballs; Impressions is total eyeballs

400

What is the formula for engagement rate? 

(Total Engagements/Total Impressions) x 100

500

What metric may boost a post's position in a feed?

Comments

Link Shortening 101

100

What platform do we leverage to shorten URLs? 

Bit.ly

200

How much does it cost to set up a Bit.ly account? 

Free

300

Name two pieces of information can you track with link clicks? 

Volume of Clicks

Clicks Over Time 

Location of Clicker

400

How many links can you create with a free Bit.ly subscription? 

1,000

500

Name three ways we could leverage Bit.ly

Influencer Programs

Pitches

Press Releases

Third-Party Web Traffic

Web Traffic with No Google Analytics

Link Tracking

Referral Program Tracking

The So What?

100

Do you have to use Bit.ly for social media only? 

No, it can be used for Earned Media too!

200

Do you have to have access to a client's website to use Bit.ly? 

No!

300

Give one reason it is good to track links

Build Trust with Clients

Maximize Performance

Easy to Include Links in Content

400

Why do we measure against an expanded suite of metrics?

For increased accuracy and optimization!

500

Why should we measure link clicks for earned media?

It's a real number and gives credence to our work