Platforms & History
Launched in 1997, this site was the very first modern social network that allowed users to build profiles and add friends.
What is SixDegrees.com?
Roblox and Minecraft are prime examples of this interactive platform category.
What are Virtual Worlds & Gaming?
Over half of B2B marketers utilize this primary professional network for career growth and job hunting.
What is LinkedIn?
In 2019, an image of this simple breakfast food item famously broke the record for the most-liked photo on Instagram.
an egg
Launched exclusively at Harvard in 2004 before opening to the public in 2006, it grew into a dominant global network.
This platform category enforces strict character limits, such as Twitter's 280-character limit, to keep short messages quick and catchy.
What is Microblogging?
Rather than using personal accounts, companies set up these official profiles to post ads and interact with fans.
What are Business Pages?
In 2020, Nathan Apodaca went viral on TikTok for skateboarding down a highway drinking Ocean Spray Cranberry Juice while listening to this Fleetwood Mac song.
Dreams
Boasting over 1.2 billion users, this social media app leads the market in China.
Also known as white-label networks, these custom online spaces like Slack or Microsoft Teams provide secure internal communications for specific organizations.
What are Private Company & School Networks?
Instead of spamming followers with constant posts, social media managers should follow this golden rule.
What is Quality Over Quantity?
Created by DJ Baauer, this 2013 dance craze blew up on YouTube with videos showing people wearing ridiculous costumes and dancing wildly when the beat dropped.
Harlem Shake
This site became a massive hit with teens and music fans in the early 2000s before technical glitches and shifting trends caused users to leave.
MySpace
Electronic word-of-mouth (eWOM) accelerates information flow online by mirroring this traditional marketing concept.
What is word-of-mouth (WOM) marketing?
This business approach focuses on selling products directly to everyday shoppers and consumers.
What is Business-to-Consumer (B2C) marketing?
In December 2012, this South Korean artist's music video for "Gangnam Style" became the first video on YouTube to hit 1 billion views.
Psy
This platform is the primary social network leading market share in Russia.
What is VKontakte (VK)?
Younger generations have shifted away from message- and update-based social media toward these two visual formats.
What are images and videos?
According to social media best practices, brands should view negative comments in this positive light.
What is a constructive opportunity to fix issues and listen to feedback?
In 2017, Carter Wilkerson asked this fast-food chain how many retweets he needed for a year of free chicken nuggets
Wendys