Social Media Apps
5 CTR Process
CTR Examples
Mental Health
Miscellaneous
100

This app has a ghost for an icon.

What is Snapchat.

100

Keeping routines and habits to regain stability.

What is creating normalcy. 

100

Someone posts that they've been struggling with anxiety while still providing sources that are helpful to them and others. 

What is Foregrounding Productive Action While Acknowledging Negative Feelings. 

100

Online communities focused on wellness are examples of what?

What are support networks. 

100

You follow an account that posts daily check-ins like “Did you drink water today?” or “Take a deep breath.” What kind of content is this helping promote?

What is mental health awareness. 

200

This app used to have a bird as the icon.

What is Twitter.

200

Keeping core parts of identity in hard times.

What is Affirming Identity Anchors.

200

During COVID-19 lockdowns, people used facetime and zoom to stay in touch with friends and family.

What is Maintaining Communication Networks.

200

Beauty standards on social media are always changing—one month it’s all about being “thick,” the next it’s “skinny is back.” What kind of pressure does this create for users?

What is social comparison.

200

You create a private Instagram account just for close friends to post authentically without judgment. What are you creating for yourself?

What is a safe space.

300

This app is picture based.

What is Instagram.

300

Support from friends, family, and online communities to stay connected. 

What is Maintaining Communication Networks.

300

After feeling overwhelmed by negativity online, someone creates a private Instagram account just for posting gratitude lists and uplifting quotes to shift their mindset and stay emotionally balanced.

What is Putting Alternative Logics to Work.

300

Sometimes, being resilient means stepping away from social media for this reason.

What is protecting your mental health.

300

A viral post encourages people to speak openly about anxiety, leading to more conversations online and off. What role is social media playing in this scenario?

What is destigmatizing mental health. 

400

This app almost got banned a few times.

What is TikTok.

400

Thinking creatively to get through. 

What is Putting Alternative Logics to Work. 

400

After going through a breakup, someone continues their tradition of posting weekly “Sunday Reset” reels on Instagram, sharing cleaning, journaling, and self-care habits to feel grounded and in control.

What is Crafting Normalcy.

400

Instead of posting a serious rant, using funny TikToks to indirectly show what someone's going through. What’s this creative way of dealing with emotions called?

What is coping through humor.

400

When someone shares how they overcame a tough experience online and others respond with their own stories, what kind of digital interaction is happening?

What is Peer to Peer resilience building. 

500

This app is more of a search engine but is considered social media.

What is Pinterest.

500

Moving forward with purpose while still validating emotions.

What is Foregrounding Productive Action While Acknowledging Negative Feelings.

500

A content creator continues to post gym selfies and motivational captions during a depressive episode to remind themselves and others that fitness is still a core part of who they are.

What is Affirming Identity Anchors.

500

Someone posts a quick “3 things I’m grateful for today” on their story. What mental health habit(s) are they using?

What is coping or emotional regulation.

500

You see a creator post about their failures alongside their successes to show both sides of the journey. What kind of message does this send to their audience?

What is embracing vulnerability as strength?