Social Media Review

Vocabulary

100

This term describes someone who can influence the buying decisions or actions of others through their presence on social media.

Influencer

200

What is the term for the total number of people who see your content on social media?

Reach

300

This refers to how social media content spreads rapidly and is shared widely across the internet

Viral

400

This term describes the process of earning revenue through various online activities on social media platforms.

Monetization

500

This is the measure of interactions such as likes, comments, and shares that content receives on social media.

Engagement

What's an Influencer?

100

What type of influencer has 1,000 to 10,000 followers and is known for high engagement in niche areas?

Nano Influencer

200

These influencers have followers ranging from 10,000 to 100,000 and are known for balancing reach and intimacy.

Micro Influencers

300

Known for their wide reach and lower engagement, these influencers have followers from 100,000 to 1 million.

Macro Influencers

400

Which type of influencer is ideal for large-scale brand awareness campaigns? Why?

Macro

500

This type of influencer is best suited for targeted marketing with authentic endorsements. Explain why.

nano influencers

Social Media Engagement

100

Name an interaction type on social media that shows user interest, like clicking a like button or sharing a post.

Likes and Reactions

200

What type of content interaction involves users saving posts for later viewing?

 Saves or Downloads

300

These are responses written by users to posts, ranging from brief comments to detailed discussions.

comments

400

This engagement involves users watching videos posted on the platform, often tracked by how long they watch.

Video Views

500

How does user engagement influencer algorithms and monetization on social media platforms?

Answers will vary

Famous Influencers

100

Name an influencer known for their presence on Instagram among millennial and Gen Z users

Any popular Instagram influencer, e.g., Kylie Jenner

200

Which platform is known for long-form video content where influencers like PewDiePie have become popular?

YouTube

300

This influencer has successfully used TikTok's features like music and humor to engage with Gen Z.

Ex: Charli D'Amelio

400

 Name an influencer who is known for using Twitter threads to engage and inform their audience.

Any popular Twitter influencer who uses threads effectively

500

Identify an influencer who leverages the unique features of YouTube, such as SEO and community posts, to enhance engagement.

Any YouTube influencer known for detailed content strategies, e.g., Marques Brownlee

NASM SMI

100

These types of content—image posts, video posts, live streams, and subscriptions—are examples of what social media feature?

Content Formats

200

This metric is calculated using the equation: (likes + comments + shares) divided by total followers, multiplied by 100.

Engagement Rate

300

In social media marketing, this term refers to a potential customer who has shown interest in your product or service.

Lead

400

This concept involves maintaining a consistent look, feel, and message across all social media platforms to establish a recognizable identity.

Brand Consistency

500

This strategy involves offering exclusive content or perks to followers who pay a recurring fee, often used to generate income on platforms like Patreon.

Subscription-Based Revenue Model