Using Social Media in Business
A flash flood has closed a highway. Public services announce the closure on social media. many people respond by asking for detour assistance. What is this behavior often referred to as?
a. crowdshaping
b. crowdrising
c.crowdfunding
d.crowdsourcing
a. crowdshaping
Lauren is the marketing manager of an online clothing store. She is creating a social media strategy to drove sales for the new fall line of clothing. She is reviewing three personas and ranking them based on the possible level of interest in the fall line. Which stage of the social media strategy plan cycle is she in?
a. Monitor and adjust
b. Identify the target audience
c. Implement
d. Listen and analyze
b. identify the target audience
The marketing team uses the same username and password for all of their social media sites. They have the information posted in the mailroom. What i the threat and weakness in this situation?
a. The threat is customers who comment often on the posts; tje weakness is the lack of control over comments.
b. The threat is social media administrators; the weakness is malware that can be posted.
c. The threat is the visible username and password for each site; the weakness is a hacker posting on the company sites.
d. The threat is a hacker posting on the company sites; the weakness is the visible username and password for each site.
d. The threat is a hacker posting on the company sites; the weakness is the visible username and password for each site.
A clothing store for men is planning a promotion campaign on social media is to increase sales. Their resources are limited so they are going to select two social media platforms for the campaign. Which two social media platforms would be the best choice.
a. Facebook and Instagram
b. LinkedIn and Twitter
c. Snapchat and Twitter
d. LinkedIn and Pinterest
a. Facebook and Instagram
Which of the following is a standard model for enchaining data on the web?
a. RDF
b. Ajax
c. OWL
d. XML
a. RDF
You are the marketing manage for a home construction company. You often blog about completed home builds. Your post describe how the energy-efficent homes will benefit the owners. The leadership team post positive comments to the blogs. they also repost through their own social media networks. What is this behavior called?
a. Corporate reinforcement
b. D. Social promotion
c. Executive buy-in
d. Return on investment (ROI)
C. Executive buy-in
Which of the following would you do first when planning a social media strategy
a. Listen and analyze
b. Identify the target audience
c. Define strategies
d. Set goals
a. Listen and analyze
Sue is leading her team in their annual risk analysis of their social media strategies. Which of the following will she have the team do first?
a. manage and mitigate risk
b. Monitor threats and revise strategies
c. Identify threats and weaknesses
d. Assess and the evaluate risk
c. Identify threats and weaknesses
The marketing department wants to increase the use of social media for advertising for next year. It will require a big increase in the budget. As they plan for the presentation to the leadership team, what step should they take?
a. Facilitate a photo session for all current products and services
b. Go offsite and have a three-day teambuilding session to energize everyone.
c. Reflect on how the company improved customer satisfaction last month.
d. Research how current social media trends are affecting new sales in their industry.
d. Research how current social media trends are affecting new sales in their industry.
Carol likes to look through Instagram at night. She finds the videos funny and likes to look at friends' picture. She follows a few influencers but never purchases any of the products being reviewed. What type of social media consumer is Carol?
a. Lurker
b. Contributor
c. Participant
d. Sharer
a. Lurker
A makeup store is creating their social profile. Which of the following is most important when creating this profile?
a. The name on the account should be the marketing manager
b. the name on the account should be a general name that reflects the industry
c. The name on the account should be the name of the business
d. The name on the account should be the customer service manager
c. The name on the account should be the name of the business
Tyrone wants to create a social media presence for his skateboard company. He wonders if an account on Instagram would help his business. What should he consider when making this decision?
a. Age of customers, customers income and gender
b. Ethnicity, religion and martial status
c. Gender, brand loyalty and geographic segment
d. Geography, hobbies and customer income
a. Age of customers, customers income and gender
Mary is very concerned that upper management doesn't support her team's social media risk management strategy. Why is Mary justified in her concern?
a. Annual pay increase for the team may be denied due to their lack of support
b. The lack of support may reflect too much anger towards her team
c. The weakest link in any risk management strategy is people
d. Their lack of support might result in denial of time off request
c. The weakest link in any risk management strategy is people
Marco is very handy with woodworking. He has a barn that functions as his shop. He often shares on social media instructions and advice for building different things. His neighbor suggested that he become an influencer on social media and make a little extra money. Which social media platform would work best for Marco?
a. LinkedIn
b. Twitter
c. Snapchat
d. Pinterest
d. Pinterest
Sam is the marketing manager for a plumbing company. He emails a newsletter to their customers every quater. he would like to add a modern marketing method. Which of the following would work well with the email styartegy?
a. Social media campaign that promotes interactions with the audience.
b. Direct mail campaign that sends out a monthly flyer to targeted neighborhoods.
c. Text message campaign the sends an SMS to all cutomers every week about a discount.
d. Direct phone call campaign that promotes conversation with the receiver.
a. Social media campaign that promotes interactions with the audience.
A company that makes military equipment is having problems with social media use by employees. They have decided to revise their code of conduct. Which of the following is important to have in the code of conduct?
a. Topics that employees are allowed to discuss on social media platforms
b. How the success of social media marketing is being measured
c. The strategic goals for social media campaigns and how they will grow business
d. The budget that is being spent on the company's social media platforms
a. Topics that employees are allowed to discuss on social media platforms
A marketing team went to a conference to learn about social media marketing. Now they are creating a plan for social media positioning. What must they understand as they work on this plan?
a. The revenue that the company had in the previous year
b. The total number of customers that the company currently has
c. The total cost for implementing the social media plan
d. The value that the company offers its customers
D. The value that the company offers its customers
Another account was created on social media that imitated Company A. Which term describes this type of risk?
a. brandjacking
b. spear phishing
c. social proof
d. social engineering
a. brandjacking
Joe started using Pinterest to post images of his woodworking projects. He wants to measure the success of his Pinterest posts. Which of the following would be a strategy to help him get this data?
a. Use LinkedIn Pulse to keep track of industry news and how it affects his woodworking projects.
b. Use the analytics function of this social media platform to see where content is being pinned.
c. Use the multi-capture feature to pin multiple photos at one time and see how often the viewers repin it.
d. Create a Boomerang video to pin and see how well it is received by the number of repins it gets.
b. Use the analytics function of this social media platform to see where content is being pinned.
A local skateboard business writes tips about tricks and events that are posted on social media. their posts are often reposted by their followers. Wat kind of social media communication is this?
a. Shared communication
b. Paid communication
c. Earned communication
d. Owned communication
d. Owned communication
Company A is having a hard time filling open positions. the human resource team wrote new goals using social media tactics to improve the situation. Which of the following would be an appropriate goal?
a. Request that any referrals be sent to the company through a comment on the post
b. Request that all people intrested in a posted job contact human resources through email
c. Respond to all individuals who like or comment on an open position post within three days
d. Respond to a job inquiry about a posted open position on social media within three days
d. Respond to a job inquiry about a posted open position on social media within three days
While performing a social media audit you discover there are two social media sites with little or no activity. What is the best way to proceed?
a. Spend considerable time getting these two sites up to par
b. Delete your profile from these sites altogether
c. Develop a good profile placeholder for these sites
d. Ignore these pages and devote your time to other sites
c. Develop a good profile placeholder for these sites
A local water park reviewed some threats and weaknesses with their social media campaigns. They put a policy in place that calls for three reviews of a drafted post. They are now watching to see if the policy will reduce the threats and weaknesses. What stage of the social media risk assessment are they in?
a. Identify threats and weaknesses
b. Monitor risks and revise strategies
c. Assess and evaluate risks
d. Manage and mitigate risks
b. Monitor risks and revise strategies
A car dealership uses social media often to market available cars for sale. They noticed a recent decline in activity on their post. They have not changed how they use the platforms in over three years. Which of the following would be a good strategy to implement?
a. Use two or three additional social media platforms
b. Focus on only one social media platforms
c. Use humor in their posts to make them entertaining.
d. Review social media trends every 9-12 months.
d. Review social media trends every 9-12 months.
A carwash uses direct mail to send monthly specials. How can they use social media to improve communication with their customers?
a. Post links to their corporate Web site.
b. Upload PDF files of their monthly promotions.
c. Post blogs and customer reviews.
d. Schedule promotional events at their busiest location.
c. Post blogs and customer reviews.