Social Cognition
The Self
Attitude, Behavior, and Persuasion
Perceiving Others
Influence and Conforming
Liking and Loving
Altruism and Helping
Aggression
100

A type of learning in which behavior is controlled by consequences, such as rewards or punishments

Operant conditioning
100

Positive or negative feelings one has about themselves

Self-esteem

100

Relatively enduring evaluation of an object, person, place, idea, etc

Attitude

100

The process of trying to determine the cause behind someone's behavior

Causal attribution

100

Tendency for people to adopt the behavior, attitudes and values of other members of a group

Conformity

100

The experience of being drawn to another person, involving a combination of cognitive, affective, and behavioral processes

Interpersonal attraction

100

Selfless concern for the well-being of others, even when it brings no reward

Altruism

100

Aggression that occurs with only a small amount of forethought or intent and is determined primarily by impulsive emotions.

Emotional aggression (hostile aggression)

200

A learning process in which a person comes to associate two things that are repeatedly linked, leading one to trigger a response that was originally caused by the other.

Classical conditioning

200

The process of comparing oneself to others who are perceived as better off or more successful

Upward social comparison

200

The process of changing someone’s attitudes, beliefs, or behaviors

Persuasion

200

What are the two types of attribution?

Internal attribution: Explaining behavior by locating its cause within the individual—such as their personality, character, intentions, or abilities
External attribution: Explaining behavior as the result of situational factors, rather than personal traits or characteristics.

200

Doing something in response to an authority figure’s instructionObedience

Obedience

200

A dysfunctional form of reliance where one or both individuals become excessively dependent on the other for their emotional well-being, sense of self-worth, or validation.

Codependence
200

An affective response in which a person understands, and even feels, another person’s emotions and experience

Empathy

200

Strategic, goal-oriented aggression that is intentional and planned

Cognitive aggression (instrumental aggression)

300

Any action or stimulus that strengthens or increases the likelihood of a behavior being repeated

Reinforcement

300

The process of comparing oneself to others who are perceived as worse off or less successful, often to boost self-esteem or feel better about one’s own situation.

Downward Social Comparison
300

Type of information processing that occurs automatically without paying much attention to the content of the message itself. Usually influenced by affective (emotional) responses

Spontaneous Message Processing

300

The tendency to overemphasize internal traits and underestimate situational factors when explaining others' behavior

Fundamental Attribution Error

300

The authority to influence or control the behavior, decisions, or perceptions of others within a social group.

Social power

300

A cognitive bias in which perceiving someone as physically attractive leads to more favorable evaluations of their other, unrelated traits.

Halo effect/“What is beautiful is good” stereotype 

300

People are more likely to help when...

Convenience, Rewards, Positive mood

300

A process for learning (in this case, for learning to be aggressive) in which individuals watch others and imitating their actions.

Observational learning

400

Any consequence that decreases the likelihood of a behavior being repeated.

Punishment

400

Concept that suggests people form their self-concept based on how they believe others perceive them.

Looking-glass self

400

Type of information processing that requires deliberately evaluating the content of the message

Thoughtful Message Processing

400

The tendency to remember and give greater importance to information that is presented first in a sequence

Primacy Effect

400

When individuals conform because they believe others have more accurate knowledge

Informational Social Influence

400

When two people mutually share personal thoughts, feelings, or experiences with each other, building trust and closeness

Reciprocal self-disclosure

400

People are more likely to help those who...

Similarity, Perceived Need, Perceived Deservingness

400

The tendency to become used to, and thus normalize, a stimulus

Desensitization

500

The tendency to seek, interpret, and remember information in a way that confirms existing beliefs.

Confirmation bias

500

The process by which individuals try to control the image they project to others in order to influence how they are perceived

Self-presentation

500

How influential, stable, and resistant to change an attitude is

Attitude Strength
500

The tendency to make more favorable attributions for ourselves than we would for others

Actor-observer bias

500

When individuals conform to be liked, accepted, or to avoid rejection by a group.

Normative Social Influence

500

This type of relationship is transactional, where individuals keep track of contributions and expect something in return for what they give.

Exchange relationships

500

The belief that people have a duty help others in need and behave in ways that benefit the larger community

Social responsibility norm

500

A process for learning (in this case, for learning to be aggressive) that relies on reinforcement and punishment to shape behavior

Operant learning

600

When you change your existing schemas/beliefs on the basis of new information

Accommodation

600

Describes how many different, distinct aspects or roles make up a person’s self-concept 

Self-complexity

600

A persuasion strategy in which agreeing to a small request increases the likelihood of agreeing to a larger request late

Foot-in-the-Door Technique

600

The tendency to make favorable attributions of one's own group (crediting positive outcomes of one's own group to internal factors while attributing negative outcomes to external factors).

Group-serving bias

600

When someone accepts others’ views as their own because they believe those views are correct

Private acceptance

600

Theory that claims love consists of three primary components, whose different combinations produce distinct forms of love.

Triangular theory of love — intimacy, passion, commitment

600

The pattern in which helping behavior decreases as the number of observers increases.

Bystander effect

600

How easily a thought or concept comes to mind

Cognitive accessibility

700

The process of integrating new information into an existing schema

Assimilation

700

The gap between one's perception of their actual self and ideal self

Self discrepancy

700

A persuasion strategy in which a large request is initially made (and rejected) to increase compliance with a smaller request.

Door-in-the-Face Technique

700

Tendency to generalize about entire groups based on individual examples

Group Attribution Error

700

When a person outwardly goes along with a group’s behavior or beliefs but privately disagrees

Public Compliance

700

In this type of relationship, individuals are motivated by another person’s wants and needs without expecting an immediate return.

Communal Relationship

700

A reduction in personal obligation to help that occurs when responsibility is shared among many people.

Diffusion of responsibility

700

When negative emotions caused by one person trigger aggression toward a different person

Displaced aggression