Simple Terms
The study of social interactions including origins and effects on individuals
Social Psychology
A preconceived opinion that is not based on reason or actual experience
Prejudice
Inferences of personal characteristics as cause for behavior
Internal Attribution
Spread of ideas, attitudes or behavior patterns through imitation or conformity
Social Contagion
Getting people to agree to or buy something small before suggestion something large.
Foot-in-the-door strategy
The presence of others prevents an individual for intervening in an emergency situation
Bystander effect
Unjust or prejudicial treatment of different categories of people
discrimination
Making inferences of situational factors to explain behaviors
External Attributions
Social Comparison
Suggest something large first to take the shock out of the situation before suggesting something smaller.
Door-in-face strategy
The concern of the well-being of others (Selflessness)
Altruism
People overestimate their own feelings or believes as being normal or typical of others
False consensus effect
Situational factors are under-estimated in behavior
Fundamental Attribution Error
Someone puts in less effort in a group setting then when working alone
social loafing
Study of perceived power between inmates and guards
Stanford Prison Study
An oversimplified image or idea of a particular type of person or thing
Stereotype
Predicting or expecting something to come true just because you want it to
Self-fulfilling prophecy
positive outcomes are their doing but negative outcomes are the fault of someone else
Self-serving bias
Improvement in performance by mere presence of others
Social facilitation
Studied conflict between obedience to authority and personal conscience
Milgram's shock study
When people feel that they are conforming to or at risk of conforming to an image of their social group
Stereotype threat
Tendency of the information that we learn first to be weighted more heavily
First impressions/ primacy effect
Unrealistically favorable attitude that people have toward themselves or people close to them
Positive Illusions
Inconsistent thoughts, beliefs, or attitudes when faced with similar situations
Cognitive Dissonance
What are the Elements of persuasion and when is written or television better
Source, message, medium, public, effect. TV for "yielding", written for comprehension.