Social Psychology
This specific branch of psychology uses a scientific approach about individuals and groups, affecting behaviors and attitudes.
What is social psychology?
Matching behavior and appearance to the perceived social norms of a group.
What is conformity?
This route of persuasion is directly linked to emotions. It is based on desires, fears, etc.
What is the peripheral route to persuasion?
The practice of thinking or making decisions as a group in a way that encourages "like-mindedness" and discourages creativity or individual responsibility.
What is groupthink?
An act toward an individual (mostly negative) as a result of one's membership in a group.
What is discrimination?
The strange occurrence including individuals are less likely to intervene in an emergency situation if there are others also present.
What is the bystander effect?
An expectation or belief about oneself that can influence behaviors, thus resulting in said expectation to come true.
What is a self fulfilling prophecy?
This route to persuasion is directly linked to the rational mind. It is based on evidence and logic.
What is the central route to persuasion?
The tendency of an individual to be less likely to take responsibility for an action or inaction when other people are present.
What is diffusion of responsibility?
An attitude and feeling toward an individual (often negative) based solely on one's membership in a social group.
What is prejudice?
A theory that people help others because they either expect something in return or will have their own negative feelings reduced.
What is social exchange theory?
A term used for when people generally change their thoughts and behaviors to fit their new "roles"
What is role playing?
This error includes the application of the fundamental attribution error to an entire group of people, typically minority or under-recognized groups.
What is the ultimate attribution error?
The loss of one's own identity as a result of participation in a larger group.
What is deindividualization?
A prejudice or discrimination against an individual specifically based on one's membership of a racial group.
What is racism?
The phenomenon of attributing other people's behavior to internal factors while attributing their own situational forces.
What is actor-observer bias?
A type of aggression as a response to feelings of anger; as in "heat of the moment"
What is hostile aggression?
This approach to persuasion that aims for compliance to a large request by having someone agree to a modest request first.
What is the foot-in-the-door approach?
When the presence of others decreases an individuals performance on difficult or poorly learned tasks
What is social inhibition?
A belief about simplified sets of traits associated with group members.
What is a stereotype?
A common failure to recognize when the behavior of another is due to their own situational variables.
What is the fundamental attribution error?
A type of aggression intended to achieve a specific goal, not based on anger.
What is instrumental aggression?
This approach to persuasion aims for compliance to a request by first requesting something big, which allows for agreement to a more "reasonable" request.
What is the door-in-the-face approach?
A group with which one does not share an identity or association to.
What is an out group?
The evaluation of others cultures according to notions in the standards and customs of one's own culture.
What is ethnocentrism?