Adjusting your behavior to match a group’s expectations is known as this.
Conformity
You perform better on simple tasks in the presence of others due to this effect.
Social Loafing
This theory explains how people determine the causes of others’ behavior.
Attribution Theory
A belief about a group that may be generalized and oversimplified.
Stereotype
Helping others without expecting anything in return.
Altruism
This effect explains why we like things more the more we are exposed to them.
Mere-exposure Effect
This communication strategy focuses on logic and facts to persuade someone.
Central Route to Persuasion
The unspoken rules that guide behavior in social settings.
Social Norms
You perform better on simple tasks in the presence of others due to this effect.
Social Facilitation
Blaming someone’s behavior on their personality or traits.
Dispositional Attributions
You tend to remember things that support what you already believe due to this bias.
Confirmation Bias
Belief that people get what they deserve—good or bad.
Just-world Phenomenon
This technique involves starting with a small request to gain compliance for a bigger one.
Foot-in-the-Door
This term describes the tendency to judge someone’s character based on one positive trait.
The Halo Effect
This influence occurs when we conform to be liked or accepted by a group.
Normative Social Influence
Following direct orders from an authority figure, even when it conflicts with personal morals, demonstrates this.
Obedience
Explaining behavior based on outside forces or the environment.
Situational Attributions
Believing your actions control your future reflects this kind of locus of control.
Internal Locus of Control
Treating people unfairly because of their group membership.
Discrimination
Discomfort caused by holding conflicting thoughts or behaviors.
Cognitive Dissonance
This is the obligation to return a favor, creating an invisible balance of social favors.
Social Debt
This influence happens when we look to others for information in ambiguous situations.
Informational Social Influence
People are less likely to help in an emergency if others are present, due to this.
Bystander Effect
This route of persuasion relies on superficial cues like attractiveness or emotion.
Peripheral Route to Persuasion
A prediction that causes itself to become true through behavior.
Self-fulfilling Prophecy
This term refers to a biased belief that one’s own group is better than others.
In-group Bias
This persuasion technique starts with a large request expecting it to be refused, followed by a smaller one.
Door-in-the-Face
The idea that shared goals can bring conflicting groups together is called this.
Superordinate Goals
Losing self-awareness and self-restraint in a group setting can lead to this phenomenon.
Deindividuation
When group discussions strengthen the group's prevailing opinions, it's called this.
Group Polarization
When we judge others by situation but blame ourselves on traits, it’s this bias.
Actor/Observer Bias
This bias lets you take credit for success but blame failure on external factors.
Self-serving Bias
The tendency to see out-group members as all the same.
Out-group Homogeneity Bias
This model of persuasion says attitude change depends on either logic or superficial cues.
Elaboration Likelihood Model
This describes situations where individuals act in their own interest and everyone ends up worse off.
Social Traps
This type of social comparison can make us feel inadequate when we compare ourselves to those who are doing better than us.
Updward Social Comparison
A dangerous group decision-making process that suppresses dissent to maintain harmony.
Groupthink
This error involves overestimating personality and underestimating the situation.
Fundamental Attribution Error
Unconscious attitudes toward people or groups.
Implicit Attitudes
The expectation that we help others who depend on us.
Social Responsibility Norm
When you feel obligated to return a favor, you’re experiencing this social expectation.
Social Reciprocity Norm
When group members compare themselves to those worse off to feel better, it's called this.
Downward Social Comparison
The feeling that you are worse off than others with similar circumstances can lead to resentment through this concept.
Relative Deprivation
In this cultural value system, the group’s needs are prioritized over the individual’s.
Collectivism
This is the tendency to maintain a belief even after it's been disproven.
Belief Perseverance
Judging other cultures by the standards of your own reflects this kind of thinking.
Ethnocentrism
When people overestimate how many others agree with their opinions.
False Consensus Effect