Attitudes and Behavior
The big question. Is it nature or nurture
How to Change
Social Influence
When do we conform
100

An inner tendency to judge or evaluate something or someone either positively or negatively 

Attitudes

100

organisms that are similar tend to mate with each other 

Assortative mating

100

building up resistance to attempts at persuading 

attitude inoculation

100

occurs when you behave in response to a direct order from a higher status person

obedience 

100

voluntarily conforming to group standards when we are uncertain about the correct answer or behavior;


Informational social influence 

200

model that proposes that new attitudes override old ones

model of dual attitudes

200

learn attitudes by observing others and imitating them 

social learning theory 
 

200

a direct systematic path to persuasion: a direct, explicit, "central" route and an indirect, implicit, "peripheral" route  

elaboration likelihood model

200

occurs when you behave in response to a direct or indirect request

compliance

200

occurs when we perceive a stationary object as moving due to natural, intermittent movements of our own eyes (called saccades)


Auto-Kinect effect

300

an attitude object is either good or bad--but not both 

univalenced decisions

300

when we learn to associate one thing in the environment with another due to personal experience 

Classical Conditioning 
 

300

arguments that follow direct, elaborate, and systematic path

central path to persuassion

300

rules that indicate how people are expected to behave in particular social situations

social norms

300

conforming thoughts or behaviors shared with others 

Public conformity 

400

when we infer our emotions from what our face is doing 

facial feedback hypothesis

400

learning how to predict outcomes of given behaviors based on the outcomes we've experienced for those same behaviors in the past

operant conditioning

400

indirect route to persuasion

peripheral persuasion

400

tendency to blindly follow the direction your group is moving toward

herd mentality

400

cultural belief or norm that transcends the replacement of people 

Generational influence 

500

attitudes are only one of three categories of beliefs (give the name of theory and the three categories)

theory of planned behavior

1. attitudes

2.subjective norms

3.perceived control


500

True False:

Do attitudes come from primarily nurture?

False; they come from both nature and nurture

500

six step persuasion model

communication persuasion matrix 

500

four forms of social influence

Implicit expectations: conformity and social roles

explicit expectations: compliance and obedience 

500

when we publicly conform, often to gain social acceptance and avoid rejection. 


Normative social influence