What is?
Unwritten rules that shape behavior
Social Norms
What are the two routes?
Central and Peripheral
Classical conditioning with a dog and a bell?
Pavlov
What people typically do.
Descriptive norms
Desire to be correct; leads to private acceptance
Informational Influence
Changing one’s behavior or beliefs to match those of a group
Conformity
Behaviors society discourages.
Proscriptive norms
Participants conformed to others answers in a group setting
Asch Experiment
People often wait for someone else to take the first step.
The Bystander Effect
Which route?
careful processing (attitudes)
Central Route
More resistant to change
Attitudes
The 911 system was created shortly after this horrific case of rape and murder of a young woman in New York
Kitty Genovese
Participants (the teacher) were instructed to administer shocks to the learner.
Milgrim
Desire to be liked/accepted; leads to public compliance
Normative Conformity
T or F: Conformity always involves an authority figure giving direct orders.
False
A form of social influence in which individuals follow direct orders from an authority figure.
Obedience
What people ought to do.
Injunctive norm
College students were given the role of prisoner or detention officer.
Stanford Prison Experiment
Explains why large groups may fail to act
Diffusion of Responsibility
Which route?
quick cues (opinions)
Peripheral Route
Temporary judgments
Opinions
According to me, your professor, who is the most prolific serial killer in history?
Adolf Hitler
Operant conditioning with a mouse, a lever, and a reward
Skinner
Which duo wore their clothes backwards to reshape social norms in the rap industry?
Kris Kross
Cognitive, Affective, Behavorial
Tripartite Model of Attitudes