Social Psychology: Definitions and examples
Sam dyed her hair red because all of her friends dyed their hair red. Sam is experiencing what social behavior?
What is Conformity?
Who said what to whom
What is the Yale attitude approach to persuasion?
This is a set of rules for accepted and expected behavior.
What is Norm?
Rihanna's skin looks amazing, I am going to buy her beauty products!
What is attractiveness
This percentage of participants continued delivering shocks up to the maximum voltage in Milgram’s original study.
What is 65%
Changing attitudes through communication
What is persuasion?
Thoughtful processing which produces stronger, lasting attitude change
What is the central route to persuasion
Jackie began working at a tattoo parlor. After working there for a few months, she decided to get a tattoo to fit in with her tattooed co-workers. This is an example of what influence?
What is Normative Social Influence?
When people agree on a larger request after complying with a smaller request first.
What is Foot-in-the-door Phenomenon?
I am helping science, therefore shocking people and causing pain is ok
What is engaged followership or external justification
Hey can I cut in line because I need to buy food?
What is a compliance?
The message is complicated and most people find it boring to learn
When to use the peripheral route to persuasion
The party invitation says formal wear only
what is a prescriptive norm
Can I borrow $200 for a car repair? Ok, then would you be willing to lend me $20?
What is door in the face
In the Burger replication, one of the participants says, you are the experimenter and I am just a conduit for your study
What is mindless conformity
I pay the bills so you have to do what I say.
What is obedience to authority?
It's a highly emotional topic that really gets people excited or angry so I better think about what route will work best in persuading people to my view
what is peripheral route to persuasion
The sign says the speed limit is 25 but everyone is going 40
what is an example of a descriptive norm
I really shouldn't be telling you this but we plan on increasing. the prices next week so I'd buy the car now
What is scarcity
in the Burger replication, one of the participants asked if the experimenter would take full responsibility before continuing the shocks
What is diffusion of responsibility
When I am following others, I believe it is actually the correct or right thing to do
What is private acceptance
I need to vote and I don't know much about the policies so I will look to see what my friends say about the candidates and vote
what is informational social influence or social proof
The type of conformity in the line experiement
what is normative social influence
Hey I baked some cookies, you want one? Oh by the way, I am wondering if I can borrow your notes?
What is reciprocity (or concession)
Participants who justified continuing the shocks by saying “the experiment required it” were using this dissonance reduction strategy.
What is external justification