Marketing Techniques - Definitions
This technique uses scientific language and data to convince you that a product is effective.
What is scientific appeal?
Name the technique: "Join the millions of people who have already switched to our new phone. Don’t miss out!"
Bandwagon Effect
This term describes the actions and decisions people make when buying and using products and services.
What is consumer behavior?
This factor plays a significant role in consumer spending, as people with higher incomes tend to spend more.
What is income?
Celebrities and experts often lend their voices to this technique.
What are testimonials?
"I’ve been using this product for 3 months, and I can honestly say it changed my life. – Jane Doe, Fitness Expert."
Testimonials
This economic theory suggests that the more people buy, the better it is for the economy.
What is consumerism?
This factor influences consumer choices as individuals seek products that align with their personal beliefs and values.
What is identity?
This technique makes you feel like you're missing out if you don't buy the product.
What is the bandwagon effect?
"Imagine the look on your child’s face when they open their first bike. Make every moment count."
Emotional Appeal
This term refers to a group's decision to stop buying a product to bring about change.
What is a boycott?
This factor can sway consumer decisions through various techniques, such as celebrity endorsements and emotional appeals
What is marketing?
This technique plays on your fears and desires to get you to buy a product.
What is emotional appeal?
"Clinically proven to reduce wrinkles by 75% in just two weeks!"
Scientific Appeal
This measure represents the total value of goods and services produced in a country.
What is GDP?
Government regulations and policies concerning this factor can encourage or discourage the consumption of certain products.
What is health and safety?
This technique uses vague, positive language to make a product sound great without providing any real evidence
What are glittering generalities?
"Experience the finest luxury with our latest collection. Sophistication. Elegance. Perfection."
Glittering Generalities
Canada and the U.S. fall into this category of countries with high economic development and standards of living.
What are developed countries?
Consumer choices directly impact this factor by supporting or affecting the employment of those involved in production and sales.
What are jobs?