Social Theory
This French thinker is known as the "father of sociology."
Who is Auguste Comte?
The term describing behaviour that violates society's norms or laws.
What is deviance?
"The medium is the message."
Who is Marshall McLuhan?
Inequality in access to technology and the internet.
What is the digital divide?
A research method where researchers immerse themselves in a culture or community to study it.
What is ethnography?
This sociologist conducted a famous study examining suicide rates to understand social integration.
Who is Emile Durkheim?
The theory that argues people turn to crime when legitimate paths to society's goals are blocked.
What is strain theory?
"Workers of the world unite; you have nothing to lose but your chains."
Who is Karl Marx?
This concept describes how platforms track user behaviour to sell targeted advertising.
What is surveillance capitalism?
A research technique where behaviour is recorded using predetermined categories or counts.
What is structured observation?
This sociologist wrote The Protestant Ethic and the Spirit of Capitalism.
Who is Max Weber?
This perspective argues that acts become deviant only because people in power label them as such.
What is labelling theory?
"The personal is political."
What is a famous slogan from feminist social movements?
This communication theory explains how audiences actively interpret media messages rather than passively receiving them.
What is encoding/decoding theory?
A research method that gathers data by asking participants a standardized set of questions.
What is a survey?
This theorist argued that history is shaped by class struggle between the bourgeoisie and proletariat.
Who is Karl Marx?
A widespread fear that a group or behaviour threatens social values and interests.
What is moral panic?
This term, by Shoshana Zuboff, describes a powerful surveillance system similar to the one in George Orwell's 1984.
What is Big Other?
A bias that occurs when participants change their behaviour because they know they are being studied.
What is the Hawthorne effect?
This key Marxist concept describes the separation of workers from the products of their labor under capitalism.
What is alienation?
This sociological concept describes how individuals internalize labels placed on them and begin acting accordingly.
What is the self-fulfilling prophecy?
This concept describes how algorithms reinforce existing beliefs by showing users similar content repeatedly.
What is an echo chamber?