Types of Methods
Key Terms
Ethics
Design & Sampling
Surprise!
100

A method using questionnaires or interviews to gather data

What is survey research?

100

A testable statement about a relationship between variables.

What is a hypothesis?

100

The process of getting permission by informing participants of all risks.

What is informed consent?

100

A subset of a population used in a study. 

What is a sample?

100
This popular app has been used by researchers to study attention span and media consumption. 

What is Tiktok?

200

A method involving immersive observation in a group's natural setting.

What is ethnography?

200

Defining variables so they can be measured.

What is operationalization?

200

Protecting participants person information.

What is confidentiality? 

200

A sampling method where each person has an equal chance of selection.

What is random sampling?

200

True or False: Correlation equals causation. 

What is False?

300

A method testing a hypothesis by manipulating variables.

What is an experiment?

300

The extent to which a study measures what it intends to.

What is validity?

300

A committee that reviews research for ethical concerns.

What is IRB (Institutional Review Board)?

300

A method ensuring subgroups are proportionally represented. 

What is stratified sampling?

300

This reality TV show has been analyzed for group behavior, social roles, and alliances. 

What is Survivor (or Big Brother)?

400

Studying cultural products like media, books, or speeches. 

What is content analysis?

400

The consistency of a measurement or result.

What is reliability?

400

A study that failed ethical standards by causing harm or deception. 

What is Stanford Prison Experiment (Milgram or Tusgekee)?

400

A group exposed to the independent variable, used for comparison. 

What is a control group?

400

In a prank experiment, researchers tested whether people would stop on a busy street just because others did. What is this called?

What is conformity?

500

In-depth studying of person, group, or event.

What is a case study?

500

The extent to which findings can be applied to a larger population.

What is generalizability? 

500

A report that outlines ethical principles for human research.

What is the Belmont report?

500

When people change their behavior because they know they are being studied. 

What is Hawthorne Effect?

500

In 1973, researchers walked into psychiatric hospitals claiming to hear voices. This famous study questioned the validity of psychiatric diagnosis. 

What is the Rosenhan Experiment?