History
Organizational Design
Cell Phones
A good idea?
100

This is the year Sony was founded.

What is 1946?

100

The key component aspect of Ericsson that was not included in the JV

What is Ericsson Mobile Platform (EMP)?

100

The year Bluetooth was implemented in cell phones.

What is 2001?

100

This is the year Sony Ericsson made a profit, two years after the JV was created.

What is 2003?

200

This was the Headquarters of Sony Ericsson

What is London?

200
This is the name Sony changed their mobile company to after buying out Ericsson's stake in the JV.

What is Sony Mobile?

200

The material used in cell phones that is extremely scarce and environmentally damaging?

What is Lithium?

200

This difference between Sony and Ericsson created an environment where the JV Managers were isolated from Sony and Ericsson.

What is culture?

300

The year the JV between Sony and Ericsson was established

What is 2001.

300

This is the global market share Sony Ericsson achieved at its peak in 2007.

What is 9%

300

This is a major safety concern with cell phone use

What is distracted driving?

300

This company in the JV has a higher equality between employees than the other company.

What is Ericsson?
400

The amount Sony paid to buy-out Ericsson's stake in the JV.

What is $1.47 billion?

400

This is the first handlheld device created by Ericsson in 1987.

What is the Hotline Pocket?

400

This is the year Sony Ericsson developed the Windows Mobile phone

What is 2008?

400

Team Chester felt this about the Sony Ericsson JV

What is, it was not a good idea?

500

The area of expertise Ericsson was sought after for the JV with Sony

What is technical knowledge in telecommunications?

500

When designing their cell phones Sony Ericsson did not invest in alot of effort to determine this.

What is User Preferences?

500

Cell phone use increased by this amount in 2001.

What is 23%?

500

This company in the JV was in charge of the supply chain management.

What is Sony?