A+ Content FAQ
IIDP Contact from a Brand
Variations Contact from a Brand
100

What is the first step in troubleshooting when an A+ Content Submission is Not Working?

Use the A+ CSI Diagnostic tool

100

What to do in case of an error 8541?

Delete and relist
100

In terms of Variations, what is a "base_product"?


Either a child or standalone ASIN

200

What is the only scenario in which we can Escalate an A+ Content Submission?

When the content is not live or under review after the 7 business days have passed.

200

What do you do if there is no Style guideline for the category in that marketplace? (For example Spain)

Use a complete style guideline from another country in the same region and inform seller there is none for that specific marketplace yet (ES and UK)

200

Why do we need to ask the seller their account type when handling variation related concern?

Brands contact with various account types. There are better options depending on the account type, therefore it is best to preface variations processing through knowing which type of account the Brand wants to utilize for variation updates.

300

What do I do if a seller is asking about product video upload through the EBC tool?

Use the Upload & Manage Videos SOP

300

Which is the only scenario in which we can add the Catalog Contributor role?

After reviewing in CSI for the brand attribute winning contribution and for gcid generation, after reviewing there is no error in CSI  Request Status Event. If the gcid is still not generated.

300

What do you do when the contacting party is asking for a variation related update but has only Brand Registry account?

If the contacting brand only has a Brand Registry account, recommend they get a Selling account to obtain better control of their products on Amazon

400

What was the maximum number of ASINs allowed previously for bulk uploads?

3000

400

You get a case where the seller wants to update an ASINs title but it is Manually yanked. How do you proceed

Follow ASIN Not Discoverable Status Reasons and Their Meanings and inform seller of yank reason. In the case that the CSI status shows a path to reinstatement continue the troubleshooting.

400

You got a contact from a Vendor asking to add new children ASINs to the variation family of their brand, what do you do?

Update all existing ASINs to an existing variation family via the Darwin tool.

500

Is it true or false that A+ Content creates new drafts of newly approved content to the accounts from other marketplaces in the other marketplaces they do business?

True

500

What happens if the individual is MASE and it is proved they have a seller central account?

Advise the Seller to create a case from their Seller Central account in order for us to be able to link their account with the Brand

500

What do you do when the ASINs that are being updated to a variation do not share the same brand_name attribute value?

Tell them that the brand name on the listings are different, hence, no update can be performed or ask for proof as per SOP blurb