SOTIPD Trivia

Demo Benchmarks

100

What is the engagement rate for the top 1% of interactive demos in 2026?

56%

200

What is the CTA clickthrough rate of the top 1%?

71%

300

What is approximately the average amount of time users spend in a top 1% interactive demo?

2.2 minutes

400

What is the CTA clickthrough rate of our Top 25% segment?

29%

500

Were the CTA CTR's higher or lower than last year?

Higher - All segments improved!

Top 1% - 54% -> 71%
Top 10% - 28% -> 32%
Top 25% - 12% -> 29%

Website Adoption

100

What is the percentage of interactive demo CTAs in 2026 across ~5,000 B2B SaaS websites?

18%

200

What was the approximate % of interactive demo CTAs on B2B websites in 2022?

5%

300

What is the company size range (employees) that is most likely to adopt interactive demos? 

51-250 employees

400

What industry had the highest adoption rate?

Fintech

500

What's the name of the book that has the adoption curve that Neil often references, including in his presentation on Friday?

Crossing the Chasm

What Makes Top Demos

100

What is the most common number of steps for top performing demo flows? (Range)

5-13 (8 steps is most common)

200

Multi-flow demos had a X% higher completion rate than single flows. X = ?

48%

300

What is the percentage of top 10% interactive demos using HTML web captures?

86%

400

What is the approximate dialog box word count (range) of top demos?

 25–30 words per step

500

What was the most common features used in top performing demos?

Themes

Demo Promotion

100

What page types were the most common for top-performing interactive demos?

Product or Solution pages

200

What is the most popular page placement for an interactive demo CTA?

Above the fold

300

What CTA language is most popular to link to an interactive demo?

“Take a tour”

400

What percent of demos use Mobile Swipe View?

15%

500

What is the second most popular page placement for an interactive demo CTA?

Navbar

Demo Identification & Integration

100

How many top-performing interactive demos are ungated?

66%

200

Which demo visitor identification method was responsible for 88% of identified users?

Navattic JS

300

What is the most common integration for interactive demos?

Hubspot

400

What was the second most common integration?

Slack

500

Is the % of ungated demos among top performing demos higher of lower than last year?

Lower - 2025 was 70% versus 2026 was 66%