An Acquired Taste
The Lease Maturity audience segment targets households predicted to own a vehicle with a lease set to mature within this timeframe.
What is 0 to 9 months?
The Attribution window for recall connect reporting is
What is a 12-month attribution window?
An SMS offer is sent to an eligible service drive customer within this timeframe after their Repair Order is opened.
What is 5–15 minutes?
Unlike traditional CRM integrations, the DriveCentric integration offers this type of data flow between systems.
What is bi-directional syncing?
Approximately 56% of new car transactions include this?
What is a trade in?
Who are the two founders of Automotive Mastermind, and from what country are they?
Who are Marco Schnabl and Johannes Gnauck? Where is Germany?
According to general best practices for configuring Vehicle Preferences, dealers should adopt a "less is more" strategy by focusing on this many high-volume units.
What is 2 to 3 units?
To ensure accuracy from the DMS, Recall Connect performance reporting is updated monthly, typically around this calendar date.
What is the 13th?
This vendor handles backend messaging infrastructure during dealer onboarding.
Who is Vonage?
Notes and lead pushes occur near real time while most customer profile and status updates sync with Mastermind and DriveCentric on this schedule
What is an overnight/24-hour sync?
This allows a dealership team member to keep a DRM from seeing a saved filter
What is by leaving the Share Access box unchecked?"
This video game was the inspiration for creating predictive analytic scoring for loyalty customers, which would eventually become Automotive Mastermind?
What is FIFA Soccer?
Automotive retailers allocated this percentage of their marketing budgets to traditional advertising channels like radio, billboards, TV, and print in 2024.
What is 45-55%
A customer is called a Lost Customer or Service Defection if they haven’t been back in the dealership in this period of time
What is 24 Mos?
These three locations alert dealership staff when a service customer opts in to SMS Offers.
What are the Notification Bell, Deal Sheet, and Pop-Up Notifications?
This type of customer information cannot be searched through the Mastermind Browser Extension.
What is customer social media information?
These are the 4 main categories of command center
What's new
Fritz insights
Focus
Saved Reports
Automotive Mastermind was founded in what year?
What is 2012? (will also accept 2013, first year of market entry)
In the Opportunity Map, this designated dealer territory is used to segment total available households, loyalty performance, and sales opportunities by zip code.
What is an AOI/PMA?
A dealer targeting 2000 VINs would be paying this much for Recall Connect
What is $3000?
To see Text Activity, Users must have "Enable Service Drive Notifications for All Customers," plus one of these other Permissions
Who are "View All Deals" or "View Assigned and Orphaned Deals"?
These specific groups of DriveCentric dealers will not see the CRM panel in the Mastermind user interface even if other setups are adjusted.
Who are Incentive Advantage dealers?
Powered by Polk data, this report evaluates a dealership's Conquest/Defection Ratio by showing exactly where they are gaining and losing sales to local competitors.
What is the Market Impact report?
Driven by over 1200 data points, this predictive analytic scoring system is the backbone of Automotive Mastermind (please provide both the acronym and the words)?
What is BPS or Behavior Prediction Score?
While all leads receive a direct mail piece in month one of the outreach cycle, this percentage of top-performing prospects receives direct mail in months two and three.
What is the top 25%?
Mobility Global uses driver data to generate this score for targeting the right VINs.
What is the "Likely to Remedy" score?
If a service customer is not assigned to a dealer contact, this person receives the SMS Offer pop-up notifications.
Who is the default contact listed in the dealership's Loyalty Marketing Profile?
Due to customer matching rules, this Mastermind portfolio is excluded from the initial DriveCentric release, but is planned for a later phase.
What is the Acquire portfolio?
This report flags potential churn risks by comparing a dealer's usage across trailing 30-, 60-, and 90-day windows.
What is the Commercial Metrics report?
How many subcategories or "Sales and Behavior Drivers" help predict a customer's BPS and what are they?
What is 8?
They are Payment, Equity, Incentives, Product, Miles, Warranty, Ownership, and Remaining