ORIGINS & EVOLUTION
LEADERSHIP & CULTURE
SOLUTIONS & INNOVATION
CONTACT CENTRE 101
OPERATIONAL EXCELLENCE
CLIENTS & PROGRAMS
200

SP Data Digital was founded in this year.

What is 2004?

200

Publicly listed President

Who is Brian Cato?

200

SP Data Digital's AI Recruiting acronym

What is AIR?

200

This contact centre metric measures the average duration of a customer interaction.

What is AHT?

200

This post-shift report provides a summary of performance results at the end of a shift.

What is EON report?

200

This telecommunications client partnered with SP Data Digital for its base management and customer retention program.

Who is Rogers Communications?

400

S&P Data was originally founded in this Canadian city and province.

What is Scarborough, Ontario?

400

Publicly listed CEO and Co-Founder.

Who is Dan Plashkes?

400

This four-letter acronym stands for SP Data Digital’s accelerated approach to getting new hires ready for the job.

What is HALO?

400

This contact centre metric measures how quickly incoming calls are answered by associates.

What is ASA?

400

This data-cleaning process identifies and removes duplicate records from a dataset.

What is Deduplication?

400

This telecommunications company served as the anchor client that helped launch S&P Data’s Hamilton, Ontario location.

What is Bell Canada?

600

SP Data Digital’s original outbound sales program was launched in partnership with this Canadian telecommunications company.

What is Rogers Communications?

600

SP Data Digital expanded its Canadian operations in 2012 by opening a location in this Ontario city.

What is Trenton, Ontario?

600

This three-letter acronym describes SP Data Digital’s location-flexible model that allows employees to work remotely from home.

What is WFA?

600

This contact centre metric measures the percentage of callers who disconnect before their call is answered by an associate.

What is Abandon rate or ABA?

600

This process groups leads based on characteristics such as time zone, age, or likelihood to convert.

What is Segmentation?

600

This client is SP Data Digital’s current LATAM fibre program.

Who is Fidium?

800

This company supplied SP Data Digital’s virtual employee benefits program.

What is Lifespeak?

800

This individual was the last person to hold the title of Chief Commercial Officer (CCO) at SP Data Digital.

Who is John Battaglia?

800

This SP Data Digital retail channel uses QR codes and kiosks to connect customers with sales support.

What is Video-to-video retail support

800

This contact centre metric measures the percentage of logged-in time an associate spends actively engaged in productive work.

What is occupancy?

800

This dialing strategy schedules outbound calls based on the customer’s local time zone.

What is Time-zone-based dialing?

800

SP Data Digital’s Life Insurance Agent Program was originally built around this major Canadian financial institution.

What is TD Bank

1000

This phrase describes SP Data Digital’s operating style, balancing discipline and professionalism with a personal approach.

What is Velvet Hammer?

1000

Dan Plashkes refers to this individual as the “gold standard of Human Resources” at SP Data Digital.

Who is Penny Handscomb? 

1000

This term describes the grouping of customer interactions across web chat, online forms, text messaging, and social media.

What is OmniChannel marketing?

1000

This customer experience metric measures how likely a customer is to recommend a company to others.

What is NPS?

1000

SP Data Digital uses this dialing strategy to maximize its connect rates.

What is 80-20-20?

1000

This individual was SP Data’s original Bell Canada client vendor partner.

Who is Charlie Latino?