Paying Attention?
What two animals were in the commercial?
dogs and cats
What is the American version of this organization called?
ASPCA
What type of value does this commercial aim to give consumers?
utilitarian and hedonic
What song was playing in the commercial?
Angel
Who wrote the song used in the commercial?
Sarah McLachlan
Define emotional involvement.
the deep personal interest that evokes strong feelings
Who was the spokesperson in this commercial?
Sarah Mclachlan
Are these commercials still playing today?
Yes
What types of feelings is the commercial supposed to elicit?
sadness, anger, frustration
What are the colors of the BCSPCA?
blue and yellow
When was the ASPCA founded?
1866
Which of the five senses does this commercial focus on?
sight, sound, and touch
What kind of dog was the spokesperson holding in the commercial?
a golden lab
Where was the ASPCA founded?
New York City
Name one of the stages of Maslow's Hierarchy of needs that this commercial falls in to?
safety and security, belongingness and love, esteem