Ch 5 - Audience Analysis
These are five categories of audience analysis
What is situational analysis, demographic analysis, psychological analysis, multicultural analysis, and topic interest analysis?
To give your audience information that they did not already know, or to teach them more about a topic with which they are already familiar
What is the primary purpose of an informative speech?
The most well established way of finding research to support your ideas is
What is the library?
The four basic methods of delivery
What is manuscript, impromptu, extemporaneous, and conversational?
Handouts are only recommended for...
These are widely used by advertising and public relations professionals to analyze specific audiences so that their products or ideas will carry influence
What are demographics?
The general purposes for speeches
What is to inform, persuade, or entertain?
These are magazines, newspapers, journals and other publications printed at predictable times
What are periodicals?
Under no circumstances should the speaker be spending more than __% of the speaking time looking at the notes
What is 20%?
A method of presenting u sing a slide deck of 20 slides that display for 20 seconds per slide, advance automatically, and generally contain no text
What is Pecha Kucha?
These are methods for doing an audience analysis
What are paradigms?
Refers to an audience's perception that the speaker is well prepared and qualified to speak on a topic
What is credibility (ethos)?
Words and symbols that illustrate the relationship between your search terms and help the search engine expand or limit your results
What are boolean operators?
Vocal aspects of delivery include
What is articulation, pronunciation, accent, vocal quality, pitch and inflection, rate of speaking, pauses, vocal projection?
The first strategy to keeping it simple
What is only include one concept or idea per slide?
When one makes a reasoned tentative conclusion or logical judgment on the basis of available evidence
What is inference?
Remember that in order to teach, we first have to...
What is show that we are worthy of our audience's attention?
Signs that a person is offering trustworthy information
What is source credibility?
The formal study and practice of oral delivery, especially as it relates to the performance of voice and gestures
What is elocution?
If you divide the screen using two imaginary lines horizontally and two vertically, you end up with nine sections
What is the Rule of Thirds?
The mental stress caused by the choice we are forced to make between two considerable alternatives
What is cognitive dissonance?
What is What's in it for me?
A cordial relationship between two or more people in which both parties convey respect and understanding for one another
What is rapport?
A person who looks over the heads of his or her audience to avoid looking at any individual
What is a balcony gazer?
The group of colors used throughout your presentation
What is color palette?